A business essential!!
March 06, 2025

A business essential!!

Tyler Newman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Ads

We use the Google ads platform to run PPC campaigns in our core markets. Google has done a remarkable job of making the statistics easy to read and understand. I have an agency that works with us, and they do the bulk of the work, creating keywords and negative keywords. I use the platform for analytics, and it is easy to read for someone with no training.

Pros

  • PPC
  • Marketing
  • Analytics

Cons

  • Billing functionality
  • Exporting Reports for stakeholders
  • Spend Transparency
  • Lots of impressions
  • Website Clicks
  • Good cost per click
Google Ads is excellent. I wish there were a way to export a marketing report to present to my stakeholders, as right now I just need to present the analytics I get to my boss so I wish there was a way to make a PDF that I could share with me, stakeholders
Google is a lot better at not just banning you for no reason. The platform is very intuitive and gets you in front of many people. Meta Ads is notorious for banning people and not giving them any reason. Google is very reasonable and has guidelines. Google clicks are also much more valuable than meta clicks

Do you think Google Ads delivers good value for the price?

Yes

Are you happy with Google Ads's feature set?

Yes

Did Google Ads live up to sales and marketing promises?

Yes

Did implementation of Google Ads go as expected?

Yes

Would you buy Google Ads again?

Yes

Almost any business can benefit from Google Ads. Google is the number 1 search engine, and you are making a mistake if you are not advertising on it. Google Ads should be used for Pay per click marketing. Making sure you are at the top of a search is paramount to getting more business if your SEO is not ranking well.

Google Ads Feature Ratings

Ad Auctions
10.0
Keyword search
10
Ad bidding
10
Ad Campaigns
10.0
Ad campaign creation
10
Ad deployment
10
Display advertising
10
Ad display and retargeting segmentation
10
Sequence targeting
10
Contextual advertising
10
Social advertising
Not Rated
Ad management
10
Ad Reporting & Analytics
9.2
Ad dashboards
10
Ad performance reports
9
Ad conversion tracking
9
Ad attribution reporting
10
Ad forecasting and optimization
8

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