A complete platform for advertising on Google
March 06, 2025

A complete platform for advertising on Google

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Ads

We use Google Ads to create online ads. It is ideal for creating campaigns on different networks, centralizing a lot of information. With it, I can promote my products and my brand. I use it to create search network campaigns, research keywords, track trends, bid auctions, analyze campaigns, among others.

Pros

  • Creating Google Campaigns
  • Keyword Planning
  • Campaign Analysis

Cons

  • More intuitive platform
  • Offering more assistance in tag configuration
  • AI-powered campaign analysis
  • We get more leads
  • More marketing spend
  • More brand visibility
Google Ads is a complete platform with features that cover everything from start to finish, but there are so many features that it can be a bit confusing for those who don't have much knowledge on the subject. Overall, if you understand a little about online advertising, the platform is easy to use.
These are different channels, with different audiences and targeting options. It is important to first understand your objective, who you want to reach and at what stage of the journey.

Do you think Google Ads delivers good value for the price?

Yes

Are you happy with Google Ads's feature set?

Yes

Did Google Ads live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Google Ads go as expected?

I wasn't involved with the implementation phase

Would you buy Google Ads again?

Yes

Google Ads is ideal for those who want to create online campaigns on Google networks. It is quite agile, but it can be difficult to use. If you don't have much knowledge, I advise you to study a little about the platform and the dynamics of ads before you start.

Google Ads Feature Ratings

Ad Auctions
10.0
Keyword search
10
Ad bidding
10
Ad Campaigns
7.0
Ad campaign creation
10
Ad deployment
Not Rated
Display advertising
5
Ad display and retargeting segmentation
5
Sequence targeting
5
Contextual advertising
7
Ad management
10
Ad Reporting & Analytics
7.0
Ad dashboards
10
Ad performance reports
10
Ad conversion tracking
5
Ad attribution reporting
5
Ad forecasting and optimization
5

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