Google Ads - An Awesome, Scalable Marketing Solution
Updated July 12, 2022
Google Ads - An Awesome, Scalable Marketing Solution
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Ads (formerly AdWords)
We are using Google Ads primarily for user acquisition. We use Google Ads for acquiring high intent users. Google Ads cater to our a marketing plan roadmap that typically includes various forms of advertising on different networks. We also use it for brand awareness purposes. The overall result has been better than other advertising channels or platforms.
- Acquiring high intent users
- Better conversion rates than other marketing channels
- Easy creation of ads
- Real time data
- Performance Max campaign is like a Black box
- Display campaigns has produced poor result for us, same goes with the discovery campaigns
- In my opinion, ad policies are a nightmare
- Ease of campaign creation
- Targeting features
- Automated bidding
- Much better ROI than any other advertising platforms
- Much better cost per acquisition than other platforms
- Microsoft Advertising (formerly Bing Ads)
We have observed that the Bing Ads performs better than the Google Ads when we target the older audience. The cost per conversion is also better than the Google Ads on Bing because of low competition possibly. However, Google Ads is preferred by us mostly because of the marketing scalability which is hard on the Bing Ads.
Do you think Google Ads delivers good value for the price?
Yes
Are you happy with Google Ads's feature set?
Yes
Did Google Ads live up to sales and marketing promises?
Yes
Did implementation of Google Ads go as expected?
Yes
Would you buy Google Ads again?
Yes