Google Analytics - A must have for any business
February 02, 2016

Google Analytics - A must have for any business

Billy Barker | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

We use Google Analytics in the Marketing department to monitor all traffic to our website. We have Goals set up to track form conversions and to detect the source of the lead. We use Site Content to look at analytics on a page per page basis to identify visitor behaviors to each which then helps us determine if the page is converting well or engaging enough. Google Analytics provides a lot of useful data and is a very important part of our business. We also integrate our AdWords account to be able to see all of that information as well.
  • The User Interface is very easy to navigate and find what you are looking for. With some much data this is crucial.
  • I like the quick access to all historical data. e are continually changing the date range to compare data from a month ago, a year ago, or when the company started until now - it's very useful for us and how we like to monitor things.
  • I really like how you can view your data in so many different way. Basic tables/spreadsheets of data, line charts, motion charts, and pie charts. There are also advanced options to let you manipulate the data even further such as adding a secondary dimension.
  • I would like to see more "canned" options in the date range drop down. It was be nice to have options already there such as This Year (YTD).
  • It would be nice to have weekly or monthly emails sent to me with key data from that time range. I don't always have time to login into Google Analytics but I'm always glued to my Inbox. This feature may exist, but I'm not aware of it.
  • We don't directly monitor ROI from Google Analytics because Google Analytics is a free tool. By using all its data you can gain more business from your website - so there is definite ROI.
We also use Pardot to monitor traffic to our site. Google Analytics gives you a lot more data. Pardot is more focused on once the traffic to our site identifies themselves (by filling out a form) and how they engage with us after that (email opens, website views, etc.).
I think any company that has a website needs to have Google Analytics to gain knowledge about all the traffic to their website. Understanding how people get to your site and what they do once they are there is invaluable and a must if you are wanting to grow your business and better understand your audience or leads.