Love GA. Must have.
February 04, 2016

Love GA. Must have.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

Google Analytics is critical to understanding the effectiveness of our marketing and customer behavior on our website. I couldn't run the business without it. We use it company-wide, though we're a small startup. As an e-commerce business, the reporting from Google Analytics is among the most important in our business.
  • Traffic measurement
  • Marketing ROI
  • Audience demographics
  • Customer behavior on site
  • Always want more granularity
  • Better and automatic spam exclusion
  • Tighter integration with AdWords
  • As a free tool, it delivers incredible value.
  • Helps with site optimization.
  • Drives smarter ad spend.
Hard to compete with the free and comprehensive Google Analytics.
Every business with a website should run Google Analytics. Period.