Google Analytics for the win!
Anonymous | TrustRadius Reviewer
Updated August 29, 2017

Google Analytics for the win!

Score 10 out of 10
Vetted Review
Verified User
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Google Analytics

Overall Satisfaction with Google Analytics

Google Analytics is being used both internally, and with our clients. It is essential in showcasing ROI and the success of media campaigns, site launches, SEO and paid search efforts. In Google Analytics you can see user demographics (including language, location and more), and how users get to and interact with your site through event and goal tracking.
  • Google Analytics is incredibly easy to use and navigate. It allows you the flexibility to scale across teams/companies easily.
  • The granularity of the data, and the ability to add dimensions to data is indescribably crucial to gaining insights both internally and externally.
  • Integration with DataStudio (although currently in beta), could be enhanced. The flexibility just isn't there yet, and it makes it difficult to get the specific charts I want and need.
  • I wish GA would add the ability to add even more dimensions to the data.
  • GA has proven the ROI on our internal and external SEO efforts, paid search efforts, and other media campaigns.
  • GA has helped us with calculating overall revenue and what sources are driving the most traffic/money.
Many of our clients use both GA and Adobe Analytics. At the core GA is much simpler to use and set up, and definitely worth it if it's a small site/doesn't get a TON of traffic. Adobe Analytics however gives more robust and granular data, but is a bit complicated to set up and read the data in.
Google Analytics is a free tool. It's easy to add to a site, so I recommend setting up an account no matter if you use additional analytics platforms or not. GA is a bit tedious to use on larger sites and can easily get complicated if multiple sites are in one property and no one is managing them.

Using Google Analytics

20 - Our strategy, UX and media team members utilize Google Analytics [as part of their] strategy in the research and planning phases for clients. UX uses it when making navigation or structural site suggestions. UX typically looks at the user funnel, events and goal completions to get a better idea of user interactions. Media uses it when reporting on paid campaigns and their ROI.