Item: Google Analytics
Rating: 8
Author: Verified User

Overall Satisfaction with Google Analytics

Use Cases and Deployment Scope

We use Google Analytics on our eCommerce website to spot not only what current pages on our site are trending, but also to see the visitors origins so we can increase advertising on those social media platforms. Additionally, we use google analytics to monitor the success of different advertising campaigns to determine which are most viable for further investment without stretching our advertising budget too thin. This allows us to better focus our limited advertising budget while still conducting some basic A/B testing on our audience.

Pros and Cons

Pros

Monitoring website referrals.
Extensive data analysis capabilities.
Improved eCommerce integration for more detailed data reporting.
Useful Demographic information on your website's audience.
Helpful AI system to spot data-reporting problems, and trends.
Well designed mobile application.

Cons

Overly complex report lists (way too many reports for most users. A "basic" or simplified model would be more useful to new users).
Incomplete social media referral data (Youtube and Facebook for example only list top domain, no additional information provided).
Referral spam and fake traffic have become a major issue (fake referrals injected into analytics data, requiring users to filter out this junk data).
Less accurate recently with more people blocking tracking software like Analytics.

Return on Investment

Reduced marketing overhead by pinpointing which channels were most effective and least effective.
Helped visualize traffic flow to the website over time of the week to help plan site downtime for maintenance.
The newer eCommerce reporting features help analyze sales data to determine which products have the highest and lowest conversion rates.

Other Software Used

BigCommerce, QuickBooks Online, RingCentral, RingCentral Meetings

Likelihood to Recommend

For a small business owner or blogger looking to get a better understanding of visitors to their website. It will give you a sense of where visitors are coming from, what they do on your site, and how long they spend doing it before leaving. This information can be extremely useful in planning the next moves for your business or brand.

In reality, it's a great product for almost every website owner, although I admit the system has gotten more verbose and complicated over the years. Less technologically inclined people might need to take a few courses or watch some tutorials before digging into the system.

Comments

Please log in to join the conversation

Get to know more about your visitors

Software Version