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Free to use - free to learn - Positive impact to your bottom line!
May 19, 2021

Free to use - free to learn - Positive impact to your bottom line!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

We use Google Analytics to understand website behavior, trends, customer preferences, and more. Our user experience teams along with our digital marketing and product sales teams are all interested in the data, how customers are using our websites and what actions they can take to drive higher conversions and sales.
  • Out of the box reports
  • User permissions and settings
  • ability to share custom reports with others (even those without accounts)
  • Can't pull custom dimensions into out of the box reports
  • Visualizations built in have room to be improved
  • With larger data sets, the small "default" number of rows becomes annoying
  • Cost (free)
  • Ease of use (UI/UX of the platform)
  • Ease of implementation (one simple snippet of code)
  • Positive impact on driving a higher conversion rate
  • positive impact on creating a better user experience
  • Positive impact on ROI from marketing campaigns
  • Adobe Analytics and Google Analytics 360 (formerly Google Analytics Premium)
Google Analytics (free version) is typically my go-to recommendation for most companies. Small to medium size businesses, definitely. Larger organizations with need for a complex account structure / hierarchy and the need for highly customized analytics metrics, dimensions, reports, etc. may look to other solutions for a better fit. For example, Adobe Analytics might allow for easier integrations with CRM / MRM solutions due to their allowance of PII data.

Do you think Google Analytics delivers good value for the price?

Yes

Are you happy with Google Analytics's feature set?

Yes

Did Google Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Google Analytics go as expected?

Yes

Would you buy Google Analytics again?

Yes

A free analytics tool that is easy to implement and easy to understand. The ROI pretty much speaks for itself. Unless you have a truly complex or unique analytics scenario requiring high degrees of customization, Google Analytics is a no brainer.

I've used the platform successfully to derive insights and actionable recommendations for commerce sites, content sites and even account centers (bill payment platforms, etc.)