Robust integration options with other Google apps, unmatched granularity.
May 20, 2021

Robust integration options with other Google apps, unmatched granularity.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

Google Analytics helps us to understand how people use our sites, we collect audience data, organize insights, and take action to improve experience, sales, major KPIs, etc. It also helps to bring together all major reporting with other modules like advertising, trends, conversions, etc. We use it to integrate wtih data studio, adsense, Google ads, ad manager, and search console.

Pros

  • Innovation - clear leader in this space with constantly evolving solutions
  • Custom reporting - drill down to very granular metrics
  • robust insights - access to many insights that are not available anywhere else.

Cons

  • convoluted eco-system of apps - not always clear how they're different.
  • steep learning curve - courses are helpful but new apps are frequent
  • Limited 3P integrations
  • Integrates with other Google products
  • Gathers data, sparks insights, drives action
  • Understand and reach your audience
  • Audience discovery/reach, drive sales
  • Allows us to effectively build more cost-efficient ad campaigns
  • Use insights to increase share of digital shelf.
Honestly, I don't think any other options really stack up at all but these have a few great features...
Matomo - planned integrations with Google Ads, Bing Ads, and Facebook Ads.
Woopra - real-time, on-the-fly things like sending a message to a sales Slack channel right when a new user signs up.
GoSquared - It has integrations with Salesforce, Slack, Zapier, Twitter, and Drip.

Do you think Google Analytics delivers good value for the price?

Yes

Are you happy with Google Analytics's feature set?

Yes

Did Google Analytics live up to sales and marketing promises?

Yes

Did implementation of Google Analytics go as expected?

I wasn't involved with the implementation phase

Would you buy Google Analytics again?

Yes

Google Data Studio, Google Trends, Google Workspace (formerly G Suite)
It's really the gold standard in terms of analytics solutions due to its connection to the Google search engine. Obviously, they will have the most data/insights if most of the internet search data is being gathered from their site. We get the most benefit from using analytics to drive decisions around our advertising campaigns.

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