Reliable, Easy to use, Powerful and free!
Luiz Lai | TrustRadius Reviewer
April 16, 2018

Reliable, Easy to use, Powerful and free!

Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Google Tag Manager

The Google Tag Manager is used to manage tags and codes in your site or app. It can be both marketing tags and other tools that are useful for your business. It is usually used by IT, marketing, or Business Intelligence area.
  • Fast learning curve
  • Friendly integration with Other Google products
  • Stable and reliable platform
  • Provide more control to all tags on your sites.
  • Ability to modify (on / off / pause) any tags very quickly, without bumping into deploys of IT area
  • Transfer modifications tags and triggers to another workpace,
  • Limited workspaces into the free version
  • The google tag manager certainly generated an increase in the ROI of our clients, because, with the agility in the management of tags, it was possible to reduce the IT queue, and now the management of the tags happens to be done by the Marketing and media area itself.
  • Reduction of an IT staff
  • Saving time in organizing hundreds of tags in the backend and starting to use the GTM, everything was centralized in one place
Google Tag Manager is great for increasing agility in publishing, changing, and managing marketing tags and other tools. For an online business, that makes all the difference. It is free and has a friendly interface, and we can say that it does not take a programmer to start using it.

Google Tag Manager Feature Ratings

Tag library
Tag variable mapping
Ease of writing custom tags
Rules-driven tag execution
Tag performance monitoring
Improved page load times
Mobile app tagging
Library of JavaScript extensions
Not Rated
Event tracking
Mobile event tracking
Data distribution management
Not Rated
Universal data layer
Automated error checking
Role-based user permissions