Item: Google Tag Manager
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

The Google Tag Manager is used to manage tags and codes in your site or app. It can be both marketing tags and other tools that are useful for your business. It is usually used by IT, marketing, or Business Intelligence area.

Pros and Cons

Fast learning curve
Friendly integration with Other Google products
Stable and reliable platform
Provide more control to all tags on your sites.
Ability to modify (on / off / pause) any tags very quickly, without bumping into deploys of IT area

Transfer modifications tags and triggers to another workpace,
Limited workspaces into the free version

Return on Investment

The google tag manager certainly generated an increase in the ROI of our clients, because, with the agility in the management of tags, it was possible to reduce the IT queue, and now the management of the tags happens to be done by the Marketing and media area itself.
Reduction of an IT staff
Saving time in organizing hundreds of tags in the backend and starting to use the GTM, everything was centralized in one place

Alternatives Considered

Tealium iQ Tag Management System and Dynamic Tag Management by Adobe

The other tag management systems are not free.

Other Software Used

Dynamic Tag Management by Adobe, Adobe Analytics, Adobe Audience Manager

Likelihood to Recommend

Google Tag Manager is great for increasing agility in publishing, changing, and managing marketing tags and other tools. For an online business, that makes all the difference. It is free and has a friendly interface, and we can say that it does not take a programmer to start using it.

Reliable, Easy to use, Powerful and free!

Overall Satisfaction with Google Tag Manager