Overview
What is Google Tag Manager?
From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system…
GTM is great for site tagging & tracking!
The Leading Tag Management App
Using Google Tag Manager to simplify tracking code management
Google Tag Manager - Not as Easy as I Thought 😬
Wouldn't Want To Live Without It
An easy to use tool for small busineses
GTM: Best in Service for Free
Google Tag Manager - Your Codeless Integrations Goto Tool
For marketing use, we implement advertising pixels from the main platforms - Facebook, Google, LinkedIn, …
This is the tracking tool you need to be using
Great Tool - Especially for Newbies!
FREE and POWERFUL software which allows to manage various tracking codes from one place
Google Tag Manager lets you track custom events on your website without having to change your website code.
Quick and Easy Tags
Excellent Tag Manager With a Learning Curve
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Event tracking (61)9.999%
- Rules-driven tag execution (58)8.383%
- Tag library (59)7.878%
- Ease of writing custom tags (63)7.575%
Pricing
What is Google Tag Manager?
From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access,…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
25 people also want pricing
Alternatives Pricing
What is Falcon?
Falcon is a web analytics tag auditing tool which gives insights on missing and incorrectly configured analytic tags, marketing pixels, and tag management tools on a website. It supports monitoring a critical path for future discrepancy and alerts in case of any errors caused due to changes. Falcon…
Product Demos
Aori Tutorial Demo Full Google Ads SKAG Setup
Server-Side Tagging in Google Tag Manager (First Look & Demo)
How to Setup Google Tag Manager for Clickfunnels: Step by Step
Codeless Insight Tags Using Google Tag Manager
A/B testing with Google Tag Manager - demo of gtmtesting.com
Track Add to Cart in Google Tag Manager
Features
Security
This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.
- 9.8Role-based user permissions(53) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
Tag Management
Features related to tag management
- 7.8Tag library(59) Ratings
The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.
- 8Tag variable mapping(52) Ratings
The software allows users to manipulate data and map it to known variables in the tag without custom development.
- 7.5Ease of writing custom tags(63) Ratings
The software allows users to create and implement custom tags when a certain tag is not among the available templates.
- 8.3Rules-driven tag execution(58) Ratings
The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.
- 7.8Tag performance monitoring(55) Ratings
The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.
- 8.3Page load times(46) Ratings
The tag management software has helped improve page load speeds.
- 8.4Mobile app tagging(32) Ratings
The software can manage tags for mobile apps as well as websites.
- 8.7Library of JavaScript extensions(35) Ratings
The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.
Data Management & Integrity
Features related to data management and integrity
- 9.9Event tracking(61) Ratings
The software tracks events such as form abandonment, video plays, downloads, parallax scrolling, and infinite scroll.
- 9.8Mobile event tracking(44) Ratings
The software tracks mobile-specific interactions, such as zoom, rotate, and dialing phone numbers.
- 8.5Data distribution management(39) Ratings
The software manages the collection and distribution of data among various technologies.
- 8.7Universal data layer(55) Ratings
The software utilizes a set of universal data made available through the browser, server, or HTML content.
- 7.9Automated error checking(44) Ratings
The software automatically detects and alerts users of code errors.
Product Details
- About
- Integrations
- Tech Details
- FAQs
What is Google Tag Manager?
Google Tag Manager Integrations
Google Tag Manager Technical Details
Operating Systems | Unspecified |
---|---|
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(231)Attribute Ratings
Reviews
(1-3 of 3)Google Tag Manager: A must have free tool for tracking!
It is a very effective tool to track clicks, campaigns, revenue, leads (etc) without the need of involving the dev team of our clients. With GTM, we can quickly tag everything ourselves, which makes us save time, email communications and let us see results almost instantly.
- GTM does a very good job in updating their predetermined triggers. Every so often they will add a new trigger that they see is needed. For example, the latest update was a Youtube trigger, element visibility trigger and scroll depth trigger. This helps in keeping up with digital marketing trends and tracking.
- There is a fairly good integration with other Google products like Google Analytics (of course), Google Optimize and Adwords. For example, GTM makes it easy to set up A/B testing with Optimize, since a there is a specific tag created for that.
- Having the option to create DOM variables and using them in the tags opens a world of possibility for tagging.
- There is no real tutorial for GTM, and the one that exists in Google Analytics academy is very basic. Google should create a library or a document that specifies how to use each of the elements available in GTM. Earlier today I was trying to use a feature for a GA tag that I've never used before, but couldn't find any information about it.
- They are not great at integrating with Facebook. FB is one of the most popular platforms for advertising, they should have created a specific Facebook tag by now to help marketer with their tracking.
- It's hard to connect several actions taken by the same person in 1 tag. For example, there is no easy way of tagging a multiple step action. Each tag will fire individually on each action instead of firing on conditions.
I think every marketer should know how to use GTM, at least the basic concept of creating tags and triggers. There are many non-Google online tutorials and scripts that other people have already written, which makes it even easier to achieve your goal.
- Tag variable mapping
- 90%9.0
- Ease of writing custom tags
- 90%9.0
- Rules-driven tag execution
- 40%4.0
- Page load times
- 60%6.0
- Mobile app tagging
- 100%10.0
- Library of JavaScript extensions
- N/AN/A
- Event tracking
- 100%10.0
- Mobile event tracking
- 50%5.0
- Data distribution management
- 50%5.0
- Universal data layer
- 90%9.0
- Automated error checking
- 80%8.0
- Role-based user permissions
- 100%10.0
- GTM is very useful to determine if a particular element on the site is useful (i.e. is it being watched, is it being clicked, does it help customers navigate through more pages). As an SEO person, I can use this information to decide what to optimize for but also to track progress and see improvements in engagement.
- With the use of Google Tag Manager, I was able to easily inject an A/B testing tool which lead to several improvements in lead generation.
Google Tag Manager - A Must for Managing Tracking Pixels
- Tag Manager is a Google product, so works well with other Google Products.
- Tag Manager has a large user base and features a wide collection of knowledge in the documentation.
- Tag Manager can be configured to fire on all pages, some pages or no pages, depending on your needs.
- Tag Manager is simple to learn and use.
- Tag Manager is required to be installed in two parts: one in your opening Head tag and once again below the footer .
- It can be simple to add several extra scripts and lose track of which scripts are important and which can be removed.
- Tag library
- 90%9.0
- Tag variable mapping
- 90%9.0
- Ease of writing custom tags
- 100%10.0
- Rules-driven tag execution
- 100%10.0
- Tag performance monitoring
- N/AN/A
- Mobile app tagging
- N/AN/A
- Library of JavaScript extensions
- N/AN/A
- Event tracking
- 100%10.0
- Mobile event tracking
- N/AN/A
- Data distribution management
- N/AN/A
- Universal data layer
- 100%10.0
- Automated error checking
- N/AN/A
- Role-based user permissions
- 100%10.0
- Tag Manager has had a positive impact on our business by allowing us to manage our tags easier.
- Tag Manager is housed on a CDN, therefore it loads quickly.
- Tag Manager is free to use.
- Ensighten and Tealium AudienceStream
- We use Tag Manager to manage all our tracking pixels in a single place.
- Tag Manager helps us more accurately capture traffic data to our websites.
- It enables us to easily add additional Google products for A/B testing, Analytics, Surveys, etc.
- When we started performing A/B Testing, setting up those experiments in Google Optimize and adding the tracking scripts to Tag Manager took minimal time and effort.
- Diagnosing whether or not tracking scripts are firing is extremely easy. A vendor suspected a tracking pixel was being fired twice, however, we were able to prove it was being called only once.
- As more of our developers become Google Certified, we hope to expand our uses and tie in more Google products.
- Tag Manager works like other Google products, so there's a consistent feel to using Tag Manager.
- Adding and modifying new tracking pixels is as easy as adding a new name, pasting in the code and saving/publishing the changes.
- Anyone can view which pixels are firing on pages at a quick glance.
- All changes are stored and documented, similar to version control systems.
- At times, finding select options can be difficult.
- Only one Tag Manager script can be viewed at a time. This makes setting up a duplicate script difficult.
As an agency, we also frequently deploy Google Tag Manager for clients and have conducted several migrations from Google Analytics (classic) to Universal Analytics, as well as handling ad networks, social tags, and others.
Be it a simple deployment or a complex one, the product is quickly evolving and has already undergone several improvements (for example, we successfully manage about 250 tags for a single web property).
- Solution of choice to deploy Google Analytics, DoubleClick and other Google-specific tags
- Flexible platform to handle all cases of tags/data collection needs
- Great documentation and strong user community
- Extremely performant
- The user interface could be improved
- Support for A/B or multivariate tests, which often require synchronous tags, are not supported
- Complex collaboration/approval workflows are not supported
There are very few scenarios where GTM wouldn't be appropriate. If lots of A/B tests are being conducted, the deployment of those tags might have to be handled separately.
- Tag library
- 70%7.0
- Tag variable mapping
- 80%8.0
- Ease of writing custom tags
- 80%8.0
- Rules-driven tag execution
- 100%10.0
- Tag performance monitoring
- N/AN/A
- Page load times
- 100%10.0
- Mobile app tagging
- 90%9.0
- Library of JavaScript extensions
- N/AN/A
- Event tracking
- 100%10.0
- Mobile event tracking
- 100%10.0
- Data distribution management
- N/AN/A
- Universal data layer
- N/AN/A
- Automated error checking
- N/AN/A
- Role-based user permissions
- 60%6.0
- General to all Tag Management Systems, GTM generally coincide with an increased awareness and accountability of data quality and governance
- Greater agility in managing the tags deployment life-cycle leads to reduced operational costs and greater data quality
- Deploying GTM (or any TMS) implicitly requires a re-tagging of the entire site
- TagMan,Adobe Tag Manager,Ensighten,Tealium Tag Management Suite,Qubit Opentag
- Advanced implementation using enhanced ecommerce for a media website.
- Sophisticated implementation on a website developed with the Angular.js framework.
- Use of enhanced ecommerce to track a "build & price"-type of website.
- Implemented in-house
In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.