Heap Can Be Powerful but Required Investment in Implementation and Verification
September 26, 2021
Heap Can Be Powerful but Required Investment in Implementation and Verification
Score 7 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Overall Satisfaction with Heap
It is used across teams within my company. Both product and analyst teams use Heap a lot and it also involves the engineering team's effort to implement it. We need Heap to help us get customer behavioral insights quickly.
- Understanding time spent on a page
- Generate a funnel view with defined steps
- Understand traffic and engagement on pages
- It can be tricky to use Heap [to define] page views and clicks on pages with lazy loading contents.
- Pages with lots of conditional-based content would need Java skills or a dedicated engineering team to build the definition for you.
- [The] events verification process is unclear to users; wish we [had] more in Heap tools to help with verification.
- Increased visibility to feature engagement
I have worked with Adobe Analytics before using Heap. I think Heap is better at getting your hand on quicker comparisons [than] Adobe. However, Adobe does have more analytical power compared to Heap.
Do you think Heap delivers good value for the price?
Not sure
Are you happy with Heap's feature set?
Yes
Did Heap live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Heap go as expected?
No
Would you buy Heap again?
No