Heap--Better Defining Data
September 26, 2021

Heap--Better Defining Data

Michael Clair | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Heap

Heap allows us to democratize data across the organizations we support. The ability to segregate known users from unknown users, easily define events, and quickly review historical data as we see fit allows for unparalleled access to business insights across the organization.
  • Track users through conversion funnels
  • Allow us to track purchases and other transactions across the website and other digital properties
  • Seamlessly merge customer flows across disparate sources through Heap's identity resolution protocols
  • Track traffic and better understand a user via their session and devices
  • Dashboards
  • Split funnels (coming soon!)
  • Being able to pinpoint funnels that are under or overperforming and track that behavior back to a verified server-side event is the key for us to understand customer behavior and how it impacts the bottom line.
Similar in functionality, but that is just the tip of the iceberg. It's a long conversation about why you'd want to use one tool or the other, but a worthwhile one in my opinion.

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Any business that uses Google Analytics to better understand site traffic should at the very least speak to Heap about the benefits of their platform vs. Google Analytics. Google Analytics is great, I've used it for a long time, but as a free service, there are things it simply can't provide as well as a tool like Heap.