Item: Heap
Rating: 8
Author: Verified User

Overall Satisfaction with Heap

Use Cases and Deployment Scope

I use Heap to track how users flow through our signup and onboarding experiences, what they interact with, where they drop off, and to form hypotheses for future experiments to run.

Pros and Cons

Pros

auto-capture
simple ui
robust integrations

Cons

help with data cleanliness
visibility into "who" created custom api events

Return on Investment

increased onboarding conversion rates

Alternatives Considered

Hotjar and Google Analytics

We use all 3

Key Insights

Do you think Heap delivers good value for the price?

Not sure

Are you happy with Heap's feature set?

Yes

Did Heap live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Heap go as expected?

I wasn't involved with the implementation phase

Would you buy Heap again?

Yes

Other Software Used

Slack, Twilio, Zoom

Likelihood to Recommend

Great for tracking user behavior. Great because once implemented everything is tracked. Not great for heat maps, and journeys could use some improvement.

Comments

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Heap Review

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