One of the Most Experienced Platforms on the Market in Continuous Evolution and Highly Scalable
October 25, 2021

One of the Most Experienced Platforms on the Market in Continuous Evolution and Highly Scalable

Victor Manuel Gañan Fernandez | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Pro

Overall Satisfaction with Hootsuite

We use Hootsuite in the Marketing Department and it helps us in posting messages, monitoring business opportunities, and actively listening to the sentiment of our services in the sector. It is an interesting tool that allows you to connect several team members to manage multiple profile accounts on social networks.

Pros

  • Bulk message scheduling
  • Active listening with geolocation
  • Internal management of communication between team members and control by supervisors

Cons

  • Hashtag reports
  • Insertion of images in mass messages programming
  • Management of [reading] and/or [supervising] messages that we do not want to see in the streams
  • Productivity of the social media team increases by 50%
  • Reduces reporting time by 60%
  • We improve social media ROI by 5% by improving communication and conversations in the channels
We chose Hootsuite because it was one of the first professional platforms on the market in 2009, we liked its versatility, ease of use, and affordable prices. The others mentioned were more expensive and in some cases more geared towards agency reselling or just for large organizations. In addition, many of them allowed partial functionalities, the only one that was more similar and had a fairly professional level was Sprout Social.
In recent years the quality of support and customer service has dropped a lot, but if you send inquiries through their surprise service, they usually answer with some agility. I think there are fewer people but the attention of those who respond is good, they are professionals who know the platform.

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

It is a tool that adapts very well to different business scenarios, is very scalable, and is useful for companies with a social media department of one or two people, and it also allows a lot of professional management in large teams. For the small ones, they can help to control the publication and easier monitoring. In large companies, it is very useful to control the work of internal communication and performance monitoring of social profiles.

Hootsuite Feature Ratings

4.0
Boolean keyword searches
7
Filtering out noise/spam
4
Sentiment analysis
2
Broad channel coverage
3
5.8
Content planning and scheduling
7
Audience targeting
5
Content optimization
5
Workflow management
6
5.0
Automated routing and prioritization
4
Customer interaction histories
5
Bulk actions
6
5.8
Lead generation
5
Content marketing
6
Paid media management
6
Campaigns and promotions
6
6.3
Twitter
9
Facebook
7
LinkedIn
7
Instagram
5
Pinterest
5
YouTube
5
6.0
Campaign success analytics
6
Real-time tracking
6
Competitor analysis
6
6.5
Role-based user permissions & privileges
7
Mobile access
6

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