Item: Hootsuite
Rating: 9
Author: Victor Manuel Gañan Fernandez

Use Cases and Deployment Scope

We use Hootsuite in the Marketing Department and it helps us in posting messages, monitoring business opportunities, and actively listening to the sentiment of our services in the sector. It is an interesting tool that allows you to connect several team members to manage multiple profile accounts on social networks.

Pros and Cons

Bulk message scheduling
Active listening with geolocation
Internal management of communication between team members and control by supervisors

Hashtag reports
Insertion of images in mass messages programming
Management of [reading] and/or [supervising] messages that we do not want to see in the streams

Return on Investment

Productivity of the social media team increases by 50%
Reduces reporting time by 60%
We improve social media ROI by 5% by improving communication and conversations in the channels

Alternatives Considered

Falcon.io, Sprout Social and Audiense

We chose Hootsuite because it was one of the first professional platforms on the market in 2009, we liked its versatility, ease of use, and affordable prices. The others mentioned were more expensive and in some cases more geared towards agency reselling or just for large organizations. In addition, many of them allowed partial functionalities, the only one that was more similar and had a fairly professional level was Sprout Social.

Support Rating

In recent years the quality of support and customer service has dropped a lot, but if you send inquiries through their surprise service, they usually answer with some agility. I think there are fewer people but the attention of those who respond is good, they are professionals who know the platform.

Key Insights

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

Likelihood to Recommend

It is a tool that adapts very well to different business scenarios, is very scalable, and is useful for companies with a social media department of one or two people, and it also allows a lot of professional management in large teams. For the small ones, they can help to control the publication and easier monitoring. In large companies, it is very useful to control the work of internal communication and performance monitoring of social profiles.

One of the Most Experienced Platforms on the Market in Continuous Evolution and Highly Scalable

Software Version

Overall Satisfaction with Hootsuite