A “HOOT” for Organizations Just Launching Social Media Marketing/Care
December 02, 2021
A “HOOT” for Organizations Just Launching Social Media Marketing/Care

Score 10 out of 10
Vetted Review
Verified User
Software Version
Hootsuite Enterprise
Overall Satisfaction with Hootsuite
Hootsuite was used as a collaboration tool for scheduling, creating, publishing, and monitoring content for the organization. It was also used as a content management platform for templated responses to member inquiries as well as photography/video assets.
Pros
- Streamlines collaboration process for internal marketing & creative associates
- Manages multiple social media channels in an effective manner from one platform
- Provides thorough and robust social media analytics for owned channel performance
- Monitoring of competitors
- Manages process for addressing incoming messages/inquiries in a seamless manner
Cons
- Improved monitoring for Instagram content
- Missing functionality: monitoring competitors' Facebook pages
- Facebook hashtag monitoring/search
- Improvement in scheduling content 6+ months out
- Content publishing, in general, has vastly improved because we had someone overseeing the content calendar which allowed for ample time and access to see what everyone was publishing (i.e., is there something missing, could we improve, etc.).
- Data analytics is something that the Marketing department NEVER looked at before. The fact that Hootsuite had that capability was a game-changer in and of itself.
- Access to advertising efforts with the company's agency of record (not something we had before)
- Sprout Social and Sprinklr Modern Marketing & Advertising
Hootsuite was more affordable based on the company's allocated budget for social media management, but more importantly, it aligned with where the organization was on the social media maturity scale (i.e., the organization was not very mature whatsoever). Sprinklr and Sprout Social were suitable for organizations with 50+ users, but not for a team of 5-10 people.
Do you think Hootsuite delivers good value for the price?
Yes
Are you happy with Hootsuite's feature set?
Yes
Did Hootsuite live up to sales and marketing promises?
Yes
Did implementation of Hootsuite go as expected?
Yes
Would you buy Hootsuite again?
Yes
Hootsuite Feature Ratings
Using Hootsuite
10 - Marketing, Creative, Corporate Communications/PR
1 - App/channel integration in terms of which functionalities are available within Hootsuite vs. natively (outside of Hootsuite). General social media analytics expertise/knowledge and how to translate the data.
- Content curation
- Content asset management/storage
- Cross-team collaboration
- Facebook advertising
- Social media channel performance/analysis
- Communication back and forth between our creative team and marketing reps
- Monitoring for competitors
- Social listening (what is being said above and beyond owned social channels)
Comments
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