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A “HOOT” for Organizations Just Launching Social Media Marketing/Care
December 02, 2021

A “HOOT” for Organizations Just Launching Social Media Marketing/Care

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Enterprise

Overall Satisfaction with Hootsuite

Hootsuite was used as a collaboration tool for scheduling, creating, publishing, and monitoring content for the organization. It was also used as a content management platform for templated responses to member inquiries as well as photography/video assets.
  • Streamlines collaboration process for internal marketing & creative associates
  • Manages multiple social media channels in an effective manner from one platform
  • Provides thorough and robust social media analytics for owned channel performance
  • Monitoring of competitors
  • Manages process for addressing incoming messages/inquiries in a seamless manner
  • Improved monitoring for Instagram content
  • Missing functionality: monitoring competitors' Facebook pages
  • Facebook hashtag monitoring/search
  • Improvement in scheduling content 6+ months out
  • Content publishing, in general, has vastly improved because we had someone overseeing the content calendar which allowed for ample time and access to see what everyone was publishing (i.e., is there something missing, could we improve, etc.).
  • Data analytics is something that the Marketing department NEVER looked at before. The fact that Hootsuite had that capability was a game-changer in and of itself.
  • Access to advertising efforts with the company's agency of record (not something we had before)
Hootsuite was more affordable based on the company's allocated budget for social media management, but more importantly, it aligned with where the organization was on the social media maturity scale (i.e., the organization was not very mature whatsoever). Sprinklr and Sprout Social were suitable for organizations with 50+ users, but not for a team of 5-10 people.
Hootsuite makes the customer support process seamless, unlike the experiences I've had in the past with Khoros (formerly Spredfast) which requires you to access/log in to a separate user interface/website altogether.

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

Hootsuite is best suited for organizations that are just starting to organize their social media marketing efforts. It is very user-friendly and extremely straightforward. My colleagues were at first very apprehensive to use the platform; however, once they were trained and see how it actually functions, they grew to LOVE it in a matter of days and became experts in no time. I find that it is less appropriate for organizations that are more "mature" in terms of their social media maturity level and have several accounts, teams, and individuals managing social media because at that point they should be advancing to a more robust platform.

Hootsuite Feature Ratings

4.5
Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
3
Broad channel coverage
6
10.0
Content planning and scheduling
10
Audience targeting
10
Content optimization
10
Workflow management
10
10.0
Automated routing and prioritization
Not Rated
Customer interaction histories
10
Bulk actions
Not Rated
Not Rated
Lead generation
Not Rated
Content marketing
Not Rated
Paid media management
Not Rated
Campaigns and promotions
Not Rated
7.0
Twitter
10
Facebook
6
LinkedIn
4
Instagram
8
Pinterest
Not Rated
YouTube
Not Rated
10.0
Campaign success analytics
10
Real-time tracking
10
Competitor analysis
10
9.0
Role-based user permissions & privileges
8
Mobile access
10

Using Hootsuite

10 - Marketing, Creative, Corporate Communications/PR
1 - App/channel integration in terms of which functionalities are available within Hootsuite vs. natively (outside of Hootsuite). General social media analytics expertise/knowledge and how to translate the data.
  • Content curation
  • Content asset management/storage
  • Cross-team collaboration
  • Facebook advertising
  • Social media channel performance/analysis
  • Communication back and forth between our creative team and marketing reps
  • Monitoring for competitors
  • Social listening (what is being said above and beyond owned social channels)