Decent for big budgets, expensive for most businesses and makers

I used Hootsuite primarily to schedule and organize social media posts across networks, especially focusing on auto-queueing posts long-term, and auto-posting from various sources (blogs, podcasts, etc).

For a long while, Hootsuite allowed me to keep track of activity across my various social media accounts on multiple platforms, and that was worth the investment because of how much I could automate and handle in one place. That value-proposition diminished when their prices increased and they refocused on serving larger clients, but it was still a pretty solid service until that change.

I didn't personally find many of Hootsuite's customer service-related tools useful, beyond being able to see all the responses to my various accounts in one place, and using canned responses for some types of interaction. That said, I suspect folks with more rapid-fire needs in that department would have a different experience from mine.