Hootsuite - One stop shop for posting and monitoring social media
May 08, 2023

Hootsuite - One stop shop for posting and monitoring social media

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Professional

Overall Satisfaction with Hootsuite

We use Hootsuite to schedule and publish in our four social media channels, as well as to monitor results and review analytics provided within the tool. It is especially helpful for scheduling content since we post every day; this ensures that we can continue engaging with followers even if the person with primary posting responsibilities is on vacation. We have been using it for several years and the platform continues to improve; most recently they introduced a cool AI tool to help generate posts and photo captions. We also like using the reporting tools that allow us to benchmark ourselves within our industry and to view how we perform against our competitors.
  • Ability to schedule posts in advance of publishing (allows us to review/approve content)
  • Tools to provide Competitive Analysis
  • We can see all four of our social media accounts in one place for ease of responding and monitoring performance
  • Other tools give us the ability to determine the best time of day to post and how posts perform overall.
  • Would be awesome if Hootsuite could auto-generate executive reports on a monthly basis
  • Saves time because all our social channels can be monitored in one place
  • Efficient because we can schedule posts in advance
  • Provides insight into what our competitors are doing, all in one place

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

Hootsuite is great if you have multiple people involved in the approval process to see content before it is published. It can be scheduled, someone can review/approve. There is integration between posts and Canva, which we use to access images. We can see what our competitors are posting and what their engagement rates are. The best thing about Hootsuite is that all of your social channels can be monitored in one place. The analytics are very good.

Hootsuite Feature Ratings

Boolean keyword searches
5
Filtering out noise/spam
5
Sentiment analysis
9
Broad channel coverage
9
Content planning and scheduling
10
Content optimization
10
Workflow management
10
Customer interaction histories
9
Bulk actions
8
Lead generation
9
Content marketing
9
Twitter
10
Facebook
10
LinkedIn
10
Instagram
10
Pinterest
10
Campaign success analytics
10
Real-time tracking
10
Competitor analysis
10
Role-based user permissions & privileges
10
Mobile access
10

Using Hootsuite

None of our team has had formal training on Hootsuite. It is intuitive and easy to use.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Scheduling content for future posting on social channels
  • Reviewing analytics
  • Seeing how competitors are performing