Review of Hootsuite
March 10, 2025

Review of Hootsuite

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Professional

Overall Satisfaction with Hootsuite

Social media planning, scheduling and inbox management.

Low staff resource, measuring against KPI's

Pros

  • Customisable reports
  • Inbox 2.0 is clear and intuitive at a glance
  • Wide integrations with platforms and 3rd party apps

Cons

  • Social post tags and campaign tags. Would be great to be able to run reports on specific campaigns
  • Some multi-channel metrics don't report together (e.g. Reels views vs. Video Views) This can be frustrating to report against as it requires manual intervention. Would love to be able to create custom cards in the report section where you can combine data from different metrics (like in Looker Studio or PowerBI)
  • Owl.ly link shortener available to create links in bulk and not just from within the post studio
  • Integration with BlueSky
  • Scheduled analytics reports send as a PDF attachment weekly/monthly rather than a link to download
  • Recommended times more specific (SproutSocial is specific to the minute rather than broadly '3.00pm')
  • Difficult to tell in the early stages but has improved resource spend within the team
For the most part it is slick, and I like the customisable nature of many elements of it, but coming from using SproutSocial, it doesn't feel quite as polished.
Having a one stop shop to see all of our social channels has allowed us to engage with our audiences quicker and more efficiently than previous. It has allowed us to create more robust strategies for content, and gives us the data to inform those key decisions.
SproutSocial comes out on top but the (much) higher price point reflects that. I chose Hootsuite as a more budget friendly solution, with similar features

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

Hootsuite is a great middle of the road solution to Social Media management. It has a great selection of tools for the price point, but is lacking the bells and whistles that some of the pricier competitors have as standard. A great option if you haven't used anything else, but can feel like a downgrade at times if you've used another platform.

Hootsuite Feature Ratings

Not Rated
Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
Not Rated
Broad channel coverage
Not Rated
9.3
Content planning and scheduling
10
Audience targeting
10
Content optimization
7
Workflow management
10
9.0
Automated routing and prioritization
Not Rated
Customer interaction histories
10
Bulk actions
8
Not Rated
Lead generation
Not Rated
Content marketing
Not Rated
Paid media management
Not Rated
Campaigns and promotions
Not Rated
9.6
Twitter
10
Facebook
8
LinkedIn
10
Instagram
10
Pinterest
Not Rated
YouTube
10
9.3
Campaign success analytics
8
Real-time tracking
10
Competitor analysis
10
Not Rated
Role-based user permissions & privileges
Not Rated
Mobile access
Not Rated

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