Hootsuite Review
July 14, 2025

Hootsuite Review

Izzy Martinez | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Professional

Overall Satisfaction with Hootsuite

We use Hootsuite to manage our social media and content. Since our business has a lot of accounts we needed a product that would help us split up responsibilities and keep track of how we can monitor if our posts are doing well. With Hootsuite being able to also recommend certain times/days for each account it does help us try out different methods to get as many connections as possible.

Pros

  • recommendations for captions
  • collecting analytics
  • creating albums of content

Cons

  • Recommended times: If I want to post on ex. July 8th, it'll say recommended times July 12th at 4pm.
  • We have increased over 200 followers on Instagram!
We mainly use Hootsuite for the purpose of social media so I can't rate it on its other features but overall it is very easy to use. Besides the jumping of recommended time to a different day it's a great platform.
With having multiple social media accounts to run, being able to visualize when exactly all these different posts are going out makes it easier to coordinate campaigns.

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

Hootsuite has allowed for me and my coworkers to collab on social media. Also I usually am the one to plug everything in and save them as drafts and have my coworkers put the captions in. Just makes organizing posts much easier.

Hootsuite Feature Ratings

Boolean keyword searches
5
Filtering out noise/spam
6
Sentiment analysis
8
Broad channel coverage
6
Content planning and scheduling
9
Audience targeting
7
Content optimization
7
Workflow management
9
Automated routing and prioritization
7
Customer interaction histories
6
Bulk actions
6
Lead generation
7
Content marketing
8
Paid media management
7
Campaigns and promotions
8
Twitter
7
Facebook
6
Instagram
7
Campaign success analytics
8
Real-time tracking
7
Competitor analysis
7
Role-based user permissions & privileges
7
Mobile access
7

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