Item: Hootsuite
Rating: 5
Author: Fiona Buchanan, MJ

Overall Satisfaction with Hootsuite

Use Cases and Deployment Scope

We use Hootsuite for composing posts, scheduling posts and publishing on Facebook and LinkedIn. We occasionally use it to moderate messages as well. This helps us cut down some time spent on social media management. We also use Hootsuite listening to identify trends related in our province that are relevant to our stakeholders and beneficiaries.

Pros and Cons

Pros

Owly GPT is a really valuable feature that saves a lot of time
Recommended times for posting
Ease of creating posts across platforms and the ability to switch tabs to tweak/customize content by platform

Cons

Threads does not work well on Hootsuite - cannot post to a topic, unable to tag
Doesn't support Bluesky social
Analytics are difficult to use and don't provide metrics I need for my work

Return on Investment

Saves time in day-to-day tasks
Enables us to handle social media management on two of four core platforms we use
Assists with suggesting best times to post for engagement

Usability

Overall a pretty intuitive system, with the exception of the analytics tab. The listening tab could be improved by saving previous searches when users hit the back button.

Social Media Impact

Hootsuite is great for Facebook and LinkedIn posts, and we use it for these two channels regularly. However, it doesn't work well with Threads and doesn't work at all for Bluesky social which is disappointing. Would give a much higher rating if these two platforms were better supported/available on Hootsuite.

Alternatives Considered

Zoho Social

The main reason we selected Hootsuite instead of Zoho Social was because Hootsuite offered a very generous charitable discount, making it much more affordable for our organization. We really appreciate that this discount was made available and will likely continue with Hootsuite.

Key Insights

Do you think Hootsuite delivers good value for the price?

Not sure

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Did implementation of Hootsuite go as expected?

Would you buy Hootsuite again?

Yes

Other Software Used

Meta Business Suite, LinkedIn Marketing Solutions

Likelihood to Recommend

Hootsuite has a lot of good features in it, but because it doesn't support all the social media accounts that we use, we don't get the full value that we should from the site. Hootsuite simply lacks all the functionality that I would want from a social media management software, especially in the analytics section. I find it easier to go on each platform and pull data myself and I wish I coudl do this all in one place.

Hootsuite Feature Ratings

Comments

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Valuable platform with some limitations

Software Version