Allowing others to manage Hootsuite with additional users. We have found that to be very useful allowing others to use it at the same time. We can assigned certain project to other strategist as well as post comments for them to read.
The analytics are great, because you get to look at the links and where people are coming from. Offering you a greater insight into how your campaign is running while also providing you with the right information to provide to your clients to show them the results of your campaign.
Being able to monitor what people are saying about you on the same screen as your post and news feed makes up for time management.
It has been great offering us the ability to track our campaigns to see what is working for our social media strategy. We ran a promotion a few weeks back and we realized most of the success is due to the analytic of Hootsuite. We had more viewers going to our site and increased unique visitors thanks to the insight we had found.