Enterprising!
Software Version
Enterprise
Modules Used
- Advanced scheduling, content library, ads, campaigns
- The basics are easy to master, and there are lots of resources in Hootsuite University. ThE ability to make assignments and track and report on resolutions are excellent. And, they continue to add more functionality on a monthly basis.
Overall Satisfaction with Hootsuite Enterprise
It's being used by the corporate social media team along with the social media admins from our regional hospitals and service lines.
- Publishing to multiple channels
- Scheduling in advance
- Content library
- It would be nice to be able to add more streams to a page for monitoring.
- Sometimes have difficulty with geo targeting of search results
25 - Marketing, Communications, PR and Community Relations.
- Employee efficiency
- Social care/customer service
- Better engagement
Hootsuite scales much better than Sprout Social. It also has many more features.
Hootsuite Feature Ratings
Using Hootsuite Enterprise
2 - We have two people who support Hootsuite in our organization. I am a social media consultant for the organization, and the other person is a social media specialist level 2.
I have eight years of experience with social media and have used Hootsuite free, pro and enterprise. I have also used other platforms including Sprout Social, TweetDeck, SocialBro, Buffer and many others. Hootsuite Enterprise is by far the most comprehensive. Additionally, the training materials and support are exceptional. My background includes community management, strategy development, implementation, monitoring as well as training and education on variety of social media channels.
I have eight years of experience with social media and have used Hootsuite free, pro and enterprise. I have also used other platforms including Sprout Social, TweetDeck, SocialBro, Buffer and many others. Hootsuite Enterprise is by far the most comprehensive. Additionally, the training materials and support are exceptional. My background includes community management, strategy development, implementation, monitoring as well as training and education on variety of social media channels.
- Publishing
- Engagement
- Social Care
- Love the content library for creating standard messaging that creates consistency across the organization when it comes to social care.
- The integration of Nexgate Social Patrol for security to monitor for potential HIPAA or PHI violations
- Reports on team performance
- Further development of the content library for use developing drafts for campaigns that can then be approved before publishing
- The ability to publish photo galleries
- Native integration of Instagram and the ability to geotarget Instgram search
- The ability to monitor competitor and/or industry social channels
Evaluating Hootsuite Enterprise and Competitors
Yes - Sprout Social. When we looked at Hootsuite Enterprise vs Sprout Social it was pretty much a no brainer. Hootsuite is much more comprehensive and provides the social care and team management functionality that we were looking for in a social media dashboard. We also found that Hootsuite's data was more accurate than what we had experienced with Sprout Social.
- Product Features
- Product Usability
- Product Reputation
- Prior Experience with the Product
- Vendor Reputation
The feature that was probably the most important was the breadth of features that are available in Hootsuite Enterprise. And, they are continually adding new features, integrations and fuctionality. We have a relatively large number of social channels that we use and need to monitor. We also are heavily regulated and needed the added security that Hootsuite could provide with it's integration with Nexgate Social Patrol.
I don't think we'd change anything. The reality is that there are many platforms and tools that are available for social media monitoring and engagement. It seems like there is a new one every day. Some of them have good features that are similar to Hootsuite. The difference in my mind is Hootsuite's experience and reputation. They are clearly an established leader that continues to innovate.
Hootsuite Enterprise Support
Pros | Cons |
---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
No - We don't pay separately for premium support because I think it's included with the Enterprise edition.
Yes - It turned out to be a technical issue on our end with the configuration of our network. That being said, the Hootsuite team provided solutions for our team to try and resolve the issue. Additionally, they followed up several times and even offered to work with our technical support to resolve the issue.
Using Hootsuite Enterprise
Pros | Cons |
---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Standard reports
- Adding social channels
- Making assignments to team members
- Scheduling posts
- Integration with LinkedIn is not the best. Not sure where the issue lies, but I can't use the Hootlet tool to schedule a post because it doesn't properly import the picture for the post.
Yes - It works very well. It allows me to participate in tweet chats on the run while monitoring our social channels from any location. I can also make assignments to team members or respond to comments. Basically everything I need to do whether I'm in a meeting or at one of our different locations without access to a desktop or laptop computer.
Hootsuite Enterprise Reliability
Relationship with Hootsuite
Hootsuite took the time to learn about our specific needs related to the channels we utilize and the industry in which we work. They provided several potential solutions and variations from which we could choose. We were able to then provide feedback on what we needed and didn't need when it came to the various features like training, crisis management simulations, scanning for any channels related to our company and price.
Don't be afraid to negotiate. Hootsuite is very willing to work with you to create a custom solution that will meet your specific needs. And, the solution can scale as you grow or your needs change or expand. For instance, you don't have to start with a custom training or education solution. The Hootsuite Enterprise comes with access to Hootsuite Universities extensive library of video training. But, if at a later time you want to implement any of their additional custom training, you can do that.
And, it's easy to add seats to the platform as your team grows, or as you expand use throughout your organization.
And, it's easy to add seats to the platform as your team grows, or as you expand use throughout your organization.