TrustRadius
HootSuite Enterprise provides a centralized platform for managing streams from different social media channels and posting/ engaging across channels simultaneously. It also has strong team / workflow features and good mobile apps.https://media.trustradius.com/product-logos/vG/FW/82VTWIZC8WTT.JPEGGreat scheduling tool for social mediaWe use Hootsuite Pro to manage numerous social media platforms for several different clients around the world. Hootsuite is used by most people within our firm. It helps address the problems associated with scheduling lots of content for clients. We can pre-schedule content to make it easier to get messages out during the early and late hours. We can also tracks the number of clicks in order to better tailor our content to followers.,I like that Hootsuite makes it very easy to shorten a URL into an ow.ly link within the dashboard. I find it very easy to schedule messages and to see all of the upcoming messages for one client or all clients with just a few simple clicks. I like that you can review custom dashboards for each client, such as the Twitter homepage, scheduled Facebook posts, and inbox messages.,I wish that the reports didn't use a "point" system. We have a Pro account and still do not have enough points to generate some of the great reports that Hootsuite offers. Hootsuite should make it easier to schedule messages in different time zones. You can change the time zone of your dashboard but that's too cumbersome when you have employees accessing it from different countries. I want to easily know when to schedule a message so that it will go out at the correct time in another country without calculating the time difference myself. Sometimes profiles randomly get disconnected from Hootsuite and you have to reauthenticate the account by logging in via Hootsuite.,9,8,Hootsuite Pro provides a great return on investment. Without it, we wouldn't be able to send out some messages exactly when they need to go out without difficulty. We can also pre-schedule a lot of messages, which saves time overall. Because Hootsuite Pro is so easy to use, we can have experienced account managers draft the content and then train other workers to simply schedule it for the appropriate time, allowing account managers to focus on other client work.,,Saves time by allowing us to pre-schedule messages Allows us to analyze the results of social media posts for clients Saves us money by reducing the amount of time we spend on social media,We've used Hootsuite Pro to pre-schedule certain posts during a client's tradeshow if we can't be onsite,10,Implemented in-house,No,Change management was minimal,10,10,YesHootsuite Enterprise Review: Spectrum HealthAt Spectrum Health, we are currently using Hootsuite Enterprise within the System Communications and Marketing department. It is primarily used by the Social Media team; however, the Social Media team is in charge of managing others within the department who are using the tool. This addresses security, consistency, and ease of use.,Customer Service: Hootsuite Enterprise customer support goes above and beyond. When we are interested in updates, have questions, or want to customize the tool, the team at Hootsuite is always fast and accommodating. Updates: Hootsuite Enterprise is consistently listening to its customers and clients and updating the tool. These updates are timely and trustworthy. Ease of Use: The Hootsuite Enterprise tool is 100% user friendly. It works with your business to do what works best for your needs.,The Hootsuite mobile app would be much easier to use if the interface included a stream for favorites, new followers, and retweets. In order to allow for better cross-department planning, a draft feature that is open as public (public to team members) would be a great addition.,10,30,Better security (HIPAA compliance) Faster social care response time Increased social media visibility across the system as a whole,Sprinklr,Sprout Social,Radian6,10,2Hootsuite enterprise for the everyday companyAllowing others to manage Hootsuite with additional users. We have found that to be very useful allowing others to use it at the same time. We can assigned certain project to other strategist as well as post comments for them to read. The analytics are great, because you get to look at the links and where people are coming from. Offering you a greater insight into how your campaign is running while also providing you with the right information to provide to your clients to show them the results of your campaign. Being able to monitor what people are saying about you on the same screen as your post and news feed makes up for time management.,I think there could be room for seeing impressions and who your top influential users are on each social network. The addition of a buffer tool as well would be very useful for those trying to spread posts throughout their day. This would be a great to add-on to a great product.,10,5,It has been great offering us the ability to track our campaigns to see what is working for our social media strategy. We ran a promotion a few weeks back and we realized most of the success is due to the analytic of Hootsuite. We had more viewers going to our site and increased unique visitors thanks to the insight we had found.,8,5,Content management Anayltics Tracking,Create promotions Schedule ahead of time,Create widgets,8Hootsuite: It will change your lifeWe have implemented Hootsuite Enterprise in four departments at Radford University: the Office of Web Strategy and Interactive Media, the Office of Undergraduate Admissions, the Career Center and the Office of Alumni Relations. Hootsuite Enterprise has revolutionized how we manage social media. We are able to see at a glance all of our key social media accounts, post easily across them, view the content calendar across all the areas within Hootsuite, assign inquires to the appropriate users, and get robust and useful reports that aid us in analyzing our strategies and tweak them as needed.,The ability to create customized dashboards allows us to get a high-level view of how everything is going -- all in one place. The reporting capabilities allow us to see what is working and what is not so we can tweak our strategy. The ability to manage permissions across a broad team is awesome!,Currently, university LinkedIn accounts cannot be linked through Hootsuite, so we still have to log in separately to manage that account. I wish we could customize the look and feel of the dashboard a bit.,10,10,Increased employee efficiency Better customer service Improved strategy,Sprout Social,Vocus PR Suite,10,1,Better customer service Improved engagement Better organization,Vendor implemented,No,Change management was minimal,The first part of the implementation was essentially a product demo. Since we had demoed the product several times, it was redundant.,9,Setting up dashboards Posting to social channels Creating reports,Creating really complex reports is a bit tricky.,Yes,9Enterprising!It's being used by the corporate social media team along with the social media admins from our regional hospitals and service lines.,Publishing to multiple channels Scheduling in advance Content library,It would be nice to be able to add more streams to a page for monitoring. Sometimes have difficulty with geo targeting of search results,9,25,Employee efficiency Social care/customer service Better engagement,Sprout Social,9,2,Publishing Engagement Social Care,Love the content library for creating standard messaging that creates consistency across the organization when it comes to social care. The integration of Nexgate Social Patrol for security to monitor for potential HIPAA or PHI violations Reports on team performance,Further development of the content library for use developing drafts for campaigns that can then be approved before publishing The ability to publish photo galleries Native integration of Instagram and the ability to geotarget Instgram search The ability to monitor competitor and/or industry social channels,Yes,Product Features Product Usability Product Reputation Prior Experience with the Product Vendor Reputation,I don't think we'd change anything. The reality is that there are many platforms and tools that are available for social media monitoring and engagement. It seems like there is a new one every day. Some of them have good features that are similar to Hootsuite. The difference in my mind is Hootsuite's experience and reputation. They are clearly an established leader that continues to innovate.,No,9,Yes,Standard reports Adding social channels Making assignments to team members Scheduling posts,Integration with LinkedIn is not the best. Not sure where the issue lies, but I can't use the Hootlet tool to schedule a post because it doesn't properly import the picture for the post.,Yes,9,10,8,10,10,Hootsuite took the time to learn about our specific needs related to the channels we utilize and the industry in which we work. They provided several potential solutions and variations from which we could choose. We were able to then provide feedback on what we needed and didn't need when it came to the various features like training, crisis management simulations, scanning for any channels related to our company and price.,Don't be afraid to negotiate. Hootsuite is very willing to work with you to create a custom solution that will meet your specific needs. And, the solution can scale as you grow or your needs change or expand. For instance, you don't have to start with a custom training or education solution. The Hootsuite Enterprise comes with access to Hootsuite Universities extensive library of video training. But, if at a later time you want to implement any of their additional custom training, you can do that. And, it's easy to add seats to the platform as your team grows, or as you expand use throughout your organization.You get what you pay forWe use HootSuite Free to initially examine the cross-social media postings and activities of a client. It is too bad of a UI to use as an enterprise edition and too limited in analytics to use as a true client solution but you get what you pay for and it's a very low cost ($0, no setup fee) way to start getting a grip on a client's state of affairs in social media. Its popularity makes it a good initial sell for research purposes before we move to a solution which both has a better UI and has a more client-specific features (namely in reporting and analytics where HootSuite suffers in, perhaps as it's meant for management). HootSuite Free is also useful for increasing activity on clients' social channels at the lowest price just to get the client to feel confident about their social media activity rate before moving onto a more fully featured service. Pro ($14.99/mo) is required for any useful feature so Free is obviously only intended to get users to pay. We use it only on new clients who have naive or no social media experience. We ultimately usher them to mostly SproutSocial (most clients, small to mid) or Percolate (big, corporate clients).,Web-brower based (no more Adobe Air, thankfully) Very fast setup Free means no payment or client billing needed Widely known so easy to sell clients on it The original in social media management remains useable, relevant,Reports are overviews only thus user needs to pay for anything more thus condemning HootSuite Free to management only Publisher, Conversations & Analytics in Free do nothing without Pro payment, so remove it Far slower stream updates than native platforms Questionable security (2FA not defaulted = problem) given sensitive nature of its associated credentials Apps are many & seem useful but no ratings for the developers disallows vetting trust,5,3,Cheap (free) to start monitoring a client's streams & thus how they can make quick changes to posts/content Reasonable functionality given the sheer array of social platforms Increases client confidence as they & we can view the whole social media stream at once for free,,,Initial client social media use monitoring Most basic levels of posting Initial push to increase social media management for early-stage clients Basic UI which anyone can fearlessly use,5,No,Price Prior Experience with the Product Existing Relationship with the Vendor,We can't sell clients immediately into a high cost thus fully featured solution so our social media entry points must start at these lower price points then move up as client confidence grows. Our business requires this gradual development.,Implemented in-house,No,Change management was minimal,5,No,3,No,None, HootSuite Free has no support possible, only Help Desk read-only articles, no contacting possible without Pro ($14.99/mo).,Web-based Reasonable self-explanatory UI Free cost still includes basic management,No reports beyond overview No Analytics No Conversations No ROI/Metrics No confidence in platform-specific features being supported,5HootSuite as one of the leading Social Media management platformsEffective overview of Social Media environment thanks to the well-developed dashboard and customization options. Good tracking & monitoring capabilities thanks to the simplicity of adding required data (tweet) streams. Easy-to-use communication capabilties. The highly intuitive HootSuite dashboard makes it very easy for users to publish new content, and reply to other users, on various different platforms, e.g. Twitter, Facebook, LinkedIn. Integrated link shortener. Effective & customized KPI reports that offer good first overview of business performance with an additional option to integrate your Google Analytics account.,Competitor analysis could be improved in the future. At the moment, HootSuite is lacking superior capabilities around tracking competitor performance. Access to historical data is rather limited, but this is a common issue for most of the tools in this category.,Increased social media community that generates more leads can be partially attributed to the integration of HootSuite into our business activities.,9,,9,2,Social Media management Communication "Buzz" monitoring,9,,Implemented in-house,9,Online training Self-taught,8,From my personal experience and the experience collected from other clients, including complete newcomers, there are no big issues encountered in learning this tool. In case some tips & tricks are necessary, most of answers can be found on the web.,No,8,8,10,9,Integration with Google Analytics may be done in the future, and this is already supported by HootSuite.,Clients considering Pro and Enterprise plans can negotiate on different topics, including how many users are going to work with the tools; what kind of support is necessary; and the amount of credits required to track the data via analytics reports. For this reason, it is advisable to decide exactly how the tool will be used before engaging into a firm business relationship. Bear in mind that you have an option to try things out with a trial account, so use this trial wisely!.HootSuite's EffectivenessIt schedules tweets very well and provides very thorough analytics data. However, they need to improve their abilities to schedule posts to other networking sites.,It doesn't do a great job of scheduling posts for sites other than Twitter. Other than Twitter, posts tend to have less impact and aren't created the way you imagine.,8,2,I'm able to really get an understanding on what tweets are having an impact with my brand's customers.,2,This product allows my brand to schedule tweets for Twitter and analyze their performance.,8,,Implemented in-house,10,Self-taught,Yes, everything with this site is very self explanatory.,5,10,10,8,I would like to integrate Pinterest with it, but so far they haven't offered such integration.,Hootsuite doesn't offer much room for negotiating, but their terms are pretty acceptable. I suggest going with the pro plan if you intend to analyze your campaign's performance.Great Tool - Publishing & SearchPublishes content at scheduled times. Allows me to monitor search results, multiple at a time. Gives me the ease of switching platforms across various brands without logging in and out of channels.,Freezes occasionally.,10,4,Time savings Freedom of publishing content Monitoring of brand mention/context on Twitter (SCRM),2,10,,Implemented in-house,9,Self-taught,It was easy for me to learn. They have online tutorials for anyone seeking training.,No,10,9,8,9,VinTank.,Did not negotiate terms but I did sign up early so my pricing is very cheap.Hootsuite Enterprise for Social Media AgencyAutomating the posting of content across various social networks (Facebook, Twitter, Google+, LinkedIn, etc.). It would take a very long time to do this manually. We would have to write our own software and figure out the APIs to do this any other way.,The reporting didn't work particularly well for our clients' needs. Most of our clients were paying too little to warrant in-depth reporting, so it wasn't really a big issue. There are a lot of great reporting modules that our clients just couldn't take advantage of due to their small size. There is a limit (200) on how "tabs" one user can create. This hasn't yet been an issue but it may end up being one. Not much else. It's solid.,Automation of monitoring and posting results in a lot of time and labor savings. We're able to leverage employees at a lower base via the team infrastructure and security levels.,9,10,10,2,Automation of social media account monitoring and content posting for 200+ small business clients.,,,Implemented in-house,9,Online training Self-taught,10,It's pretty intuitive. Getting setup is the toughest part, but it's not terribly difficult.,Yes,10,9,10,9,Google Docs would be great since we build our content calendars using a Google Docs template provided by Hootsuite. It would save us a lot of time exporting and importing batches of content for each client. Pinterest,,We had an initial trial of a couple of months to be sure we could work with the software before committing to a full year. That was great!HootSuite Pro ReviewHandles multiple accounts and platforms with ease. Reduces my time logging in and out of several accounts and improves my productivity.,Sometimes the Twitter API stalls or slows the updating of data.,10,1,There is no such thing as a quantifiable ROI with social media.,1,Social Media productivity. Ease of listening, responding, engaging.,10,,Implemented in-house,10,Online training Self-taught,10,Yes, I taught myself most of the process.,No,10,10,10,9,No.,All spelled out online. No sales hype, no salesperson. Simple.Hootsuite Pro - Fine for the PriceHootsuite Pro does a fine, but unremarkable, job if introducing social media scheduling and monitoring to organizations both large and small. The interface is relatively simple to master. As with all tools, there are some quirks and hidden features. Its analytics features are relatively basic. We augment that with other products and vendors.,It's great for real time monitoring and social media listening. The scheduling feature works well, assuming you don't have more than 10-15 messages per day. The interface is relatively simple for new users to master.,The analytics component is somewhat lacking and limited. The auto-schedule feature is great in theory. But to be truly effective, you still need to schedule manually. I simply don't trust the tool. The groups and teams feature works when handling multiple accounts. It requires a bit of setup. Block off some time to get it right. The interface is only usable with 4-5 columns. More than that, and things become very cluttered. The default URL shortner is ow.ly, which creates a sub-par experience. Go in and change your shortner to bit.ly.,5,10,It's affordable, so the ROI was easy to justify. There are limitations with the product, so if your budget allows it, consider investing in a more robust tool. The tool is easy to roll out and users seem to like it. It does lack many enterprise calibar features.,Sprinklr, Spredfast Experiences, Sprout Social and Falcon.io,Spredfast Experiences, Adobe Analytics, Simply Measured,3,It's an easy tool for social media managers. The interface is familiar, but also somewhat limited. Managers and executives may also use it for social media and traditional media monitoring.,It's a relatively old product in this media space. They are not innovating as much as they used it. It does not lend itself well to innovation. There are several add-ons, but they are very much tacked on and not built into the interface.,We are discouraging use of Hootsuite as the product development roadmap is limited. The tool is use to use. It's relatively easy to pick up. Many users are familiar with the interface, so the learning curve is not steep.,2,Publishing and scheduling is easy in Hootsuite The calendar feature works well. Listening in real time performs well.,YesHootSuite ReviewFeatures that seem to work well: Monitoring conversations in real time. Scheduling automatic post. Team management.,When posting across several platforms their can be considerable delays. At times there are system outages.,Direct contact with targeted audience. Staff knowledge of advantages of the system has increased which has led to measurable productivity. Brand awareness.,9,9,12,8,Under the recruiting umbrella it allowed for us to compose the "Iron Triangle" which is the alignment of three different departments. Also, to monitor and engage our audience in an effective manner. Lastly, the collaborative tool that allows for the assignment of task.,,Implemented in-house,9,Self-taught,Training is a MUST and a lot of things will be missed if training is not conducted. Training builds confidence and efficiency with the product!,No,9,8,9,9,Not at this time.,,Internal approval for two years. Signed a one year contract with GSA pricing.Team functionality and clean UI are great.We have tried many different tools and HootSuite is definitely one of the best: We have a huge social media team and one of the best features is the Teams functionality that enables us to configure the product to reflect the way we are structured We can build separate organizations with different team Each team member is in turn mapped to a social media profile, or account (several people can then contribute to a single profile discussion). This functionality enables us to build a highly collaborative platform where we can have multi-threaded conversations with This allows for much deeper conversations that are possible in the single response model of other tools. In addition, product support is highly responsive and We always get our questions answered / issues resolved They are also really good at building in new functionality based on client suggestions. The UI is extremely clean and Great user experience. We do use Radian 6 for analytics – much deeper than HS…search across blogs and forms…don’t use as response tool We use HootSuite for FB and Twitter only,The product does not have any obvious weaknesses, however it cannot do everything we need: HS does not offer sentiment We use Radian6 for this. We also use Radian6 for analytics as the analytics functionality in Radian6 is much deeper and it can search across a wider range of channels, including blogs and In addition, we also use another product called Simply Measured to perform an even deeper level of social Simply Measured has a powerful reporting engine that allows us to build custom reports to drill into any metric we The reporting capabilities in HootSuite are much more pre-packaged,Team functionality is a highly efficient way for groups to manage many different social teams The product is configured to match our organization. Scheduling of tweets and FB posts in advance is also a great time saver.,10,9,97,1,Social listening Publishing / Engagement Team management / workflow Customer support Marketing campaigns Main task is to respond to comments made over social channels to our various game communities Each game has its own Twitter and FB Gamers leave comments / ask questions / makes suggestions (often negative, sometimes / request status updates on unreleased games / ask for others to participate in MMOs (massively multi-player online games). Originally they were surprised to get a rapid response, but know they have come to expect Secondary task is scheduling FB posts / Tweets to multiple accounts and centrally managing multiple accounts,,Implemented in-house,9,Self-taught,My boss trained me, and I did not get any formal training. Occasionally I look at HS University to figure something out.,No,9,9,9,No,,We were on older pricing scale. That account had 30 seats. Recently we added additional seats and in order to do that, we migrated to new pricing scheme. This is more expensive, but HootSuite justifies the higher price by including unfettered access to analytics for all users at no extra cost. However, as we use Radian 6 for analytics, this doesn’t really affect us. Under the new pricing model we can add additional seats for an additional price.Scheduling and analytics both very strong.Scheduling capability is excellent Analytics package is also very strong. Allows us to share detailed campaign performance metrics with our clients. Channel reach is also a key feature. We can post once to five or six channels at the same time which is a huge time saver.,Biggest issue for us right now is the Excel bulk up-loader. Our client firms typically build out content for the month. They share the content with us and we modify and improve it and then schedule out discrete posts on different channels for the month. The easiest way to get client data for the month is to use the bulk up-loader which brings in all of their content in an Excel file. Unfortunately, there are some limitations with the up-loader. Biggest issue is that pictures cannot be uploaded, and we cannot add pictures to content that has been uploaded in this way. This means that we have to schedule posts one at a time which is a big time suck. There have also been some other minor hiccups where items don’t post correctly when using the up-loader.,The biggest operation advantage is automated scheduling which frees up everyone’s time to work on other higher value projects.,10,8,8,2,Initially, our biggest problem was the ability to schedule posts to multiple social channels simultaneously FB, Twitter, Tumblr, LinkedIn, Google+) on behalf of our clients. The ability to schedule posts to Google+ was actually the reason for upgrading to HootSuite Enterprise. It’s also important for us to monitor and respond to tweets in the same tool For example we have been running hiring campaigns over Twitter and Facebook for some of our clients, and we need a platform that allows us to react quickly. However, we quickly realized that although scheduling is important, the analytics capability is just as important, if not more so. The detailed analytics package not only lets us see how we our campaigns are performing, but it also allows us to share detailed metrics with our clients to justify the fees we charge them. This is now very important. We can export key metrics to CSV or PDF and share with clients.,Yes,Vendor implemented Implemented in-house,10,Online training,10,No,9,10,10,10,We are not integrated to any other systems, but we are connected to multiple social media products: Facebook, Twitter, Flickr, Tumblr, LinkedIn, Google+ etc. Apart from that, we have considered integrating to our built email tool MailChimp (which is possible) but we have not felt the need to do so yet.,Reliable, easy-to-use; analytics could be better.Reliable. HootSuite is a very reliable and easy-to-use tool. Good analytics. Scheduling capabilities are really great. We use many student volunteers and this capability makes it possible to manage the entire program with one full-time person managing it. We can maintain an active presence over several channels without having to be post live.,The only drawback is the delay between what is being posted and what I’m seeing on the interface. Use it for weekly reports. Don’t see the most recent posts. For management, I just go to FB. Analytics. Hard to measure. Would love an easier way to track metrics. The reports in HS are helpful but they do not show everything I need to share with management.,10,20,The main ROI is around the efficencies we get from the scheduling functionality.,10,1,The use case is primarily scheduling. Also listening for Twitter mentions. and engagement with propsective students (questions, etc). This is our primary tool for engagement across the board. We use social media to present a positive image of the school. A huge number of high school students use social media to decide where to go to school. Facebook is a great recruitment channel. We use the tool primarily for relationship building and retention. We primarily use the Facebook and Twitter channels to build relationships with current and prospective students and other stakeholders. Centralized management of social media accounts is also very important. We manage multiple accounts and HootSuite is the best way to keep track of them all: Use team functionality. We have eight FB pages, eight Twitter accounts. We also have Google + and Instagram channels but our use of these is much more limited. The primary functions we use the tool for are social listening, publishing and engagement, and centralized team management and workflow.,,Don't know,Self-taught,We have access to HootSuite University, but I have never used it. My former boss trained me on the product, and anything else I need to know I was able to figure out on my own.,No,10,8,10,8,We negotiated an annual contract which included unlimited access to analytics.Enterprise version very intuitive. Analytics weak.HootSuite is an intuitive tool. It really doesn’t need much training The UI is quite similar to Twitter or FB. It’s quite easy to ramp up – especially with access to HootSuite University and the broad range of online training tools. By contrast, Radian6 is not intuitive at all. HootSuite is good at releasing new functionality – there are frequent new releases. For example, they have just released a Chatter like feature. Even though our company has not figured out how to use Chatter effectively and think that it’s probably not for our organization, it does show innovation and a desire to want to keep up with new developments. This is clearly a response to Marketing Cloud. Our Professional Services rep is fantastic. The support team is also very responsive and effective. They always resolve issues immediately. This is particularly impressive considering how much we pay. We use some far more expensive applications that do not have anything close to the same customer service—both from the Support team (bugs) and the Client Success Manager. Thought leadership and category leadership. Hootsuite Enterprise has been adopted by top brands. Perhaps 20% of top brands are using the HootSuite product. This makes it a very easy internal sell.,The number of bugs is surprising. This is not a critical issue– just annoying. They do resolve them quickly, but still a surprise. The Enterprise version has additional analytics. I wish there was a little more sophistication here. Although they are not bad, they are not at the level of Radian6 which has very strong analytics. For example, you can export data as a PDF or export data to Excel for further manipulation. Radian6 also allows for Boolean logic while HootSuite does not. In HootSuite, the reporting interface is very clunky. It does not look like a professional interface. You can definitely see the legacy of the mass-market tool in that the UI has not yet caught up with the Enterprise level product. No SFDC integration. They have not adopted the idea of closed loop marketing. For example, the capability of tying social media campaigns to sales (this tweet contributed to/ resulted in this sale. This does not seem to be part of their DNA. Not as much clarity on future roadmap as we would like. Adding accounts for users is a bit awkward. Still evolving into an enterprise solution—in some ways, parts of the free or freemium tool are still visible in the Enterprise interface.,8,7,Productivity. Scheduling is great. I particularly like the Hootlet button installed in browser. When searching on the Internet, and I want to promote brand / industry content, I click on the button and HootSuite automatically shortens the URL, pulls in the title, etc. This simple thing is a huge time saver. I don’t have to do any cutting and pasting. Also the auto-scheduler is a very cool feature. It’s a set and forget thing which allows HootSuite to decide on the best time to push out a tweet. Looking at re-tweets that catch fire, I can say that this works extremely well. Whatever algorithm they have is very effective. Anything auto-scheduled does better than content that is not auto-scheduled. This is kind of amazing. It also allows you to tweak the time (for example, we may not want posts to go out to close to each other).,,0,The primary processes are Publishing /Engagement and Team Management / Workflow (centralized management of multiple accounts) As social media has burst onto scene, every department is doing some kind of social outreach which makes for a management problem. We had no centralized way to manage all of various social media accounts. We wanted a hub with all identities in one place and a way to manage all the various handles. We also wanted a way to respond to posts across different accounts across channels with some workflow management. You can set permissions on accounts so that people can do certain things but not others. Permissioning is actually more flexible than in Pardot—you can adjust read-only versus publish privileges for each social network and designate an admin for each team, so there are more options than with Pardot, which only has a few set roles. Related to this is employee turnover. We need to be able to manage “ghost account” created by employees who have left. For many of our accounts, people who had ownership were had since left the company and we could not access these accounts. The other primary use case was to increase overall productivity. By being able to post to several networks at once.,8,,Implemented in-house,9,Online training,7,No,10,7,10,10Usability quite poor.Publishing original content Publishing responses to customer engagement,Across the board, usability is poor. I find it extremely difficult to navigate and perform common functions Reporting is labor intensive, requiring me to build nearly everything by hand Listening is difficult because streams UI is confusing and disjointed Influencer identification is a hidden function that I had to search the internet for help to find,5,2,I am saving time by utilizing a platform that allows me to publish to multiple social accounts at once. I am able to gather click-through data without having to utilize a separate service.,,1,Publishing original content, sharing interesting articles, and responding to customer engagement Listening for conversations about my brand, my industry, and my competition,5,,Don't know,5,Online training Self-taught,6,Yes and no. I have evaluated so many similar systems and I have experience building one of these systems. Based on that experience, I could find the major functions on my own. However, the usability problems made it more difficult than it should have been for me.,No,7,4,8,7,No, I have been able to add most other systems I wanted through their app directory,Not applicableBest team-oriented SMM tool available!It is hands down, the best team-oriented social media management application. The ability to delegate and centralize workflow for social media management make it a great pick.,Nowhere,10,2,If I used the reporting, we could determine ROI through hootsuite,,1,Social media marketing Social media listening,10,,Implemented in-house,10,Self-taught,Yes, especially for users of any other social dashboard,No,6,7,10,10,No,No - purchased as-isGood user experience, but slow.Consolidates feeds and provides a convenient dashboard to view all feeds.,It is slow,7,6,We have more direct contact with clients.,,2,Marketing and keeping in touch with our networks.,7,,Implemented in-house,8,Self-taught,Yes, Out of Box experience.,No,,,10,7,Social networks,No,none
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We don't have anyone in true support roles because this product is so easy to use. It's very easy to train employees on how to use it and Hootsuite offers a support team that we can contact if we have issues that need resolving quickly.
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Score 10 out of 10
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Verified User
Review Source

Support Headcount Required

1 - Basic computing skills are necessary. The staff person who supports it is responsible for managing permissions, adding social channels and answering questions about how to use the tool. It is a very easy process that is not time consuming.
Read Jaime Hunt, MS IMC's full review
Michael Yoder profile photo
December 23, 2015

Enterprising!

Score 9 out of 10
Vetted Review
Verified User
Review Source

Support Headcount Required

2 - We have two people who support Hootsuite in our organization. I am a social media consultant for the organization, and the other person is a social media specialist level 2.
I have eight years of experience with social media and have used Hootsuite free, pro and enterprise. I have also used other platforms including Sprout Social, TweetDeck, SocialBro, Buffer and many others. Hootsuite Enterprise is by far the most comprehensive. Additionally, the training materials and support are exceptional. My background includes community management, strategy development, implementation, monitoring as well as training and education on variety of social media channels.
Read Michael Yoder's full review
Richard Chen profile photo
October 30, 2014

You get what you pay for

Score 5 out of 10
Vetted Review
Verified User
Review Source

Support Headcount Required

Even a basic understanding of social media platforms' individual specific details is not important as most of them are basically self-explanatory. HootSuite does a reasonable job conveying that ease while trying to add (but not much succeeding) some cross-platform and platform-specific functionality. Basically, anyone can use it with neither delay nor training.
Read Richard Chen's full review
Igors Skute profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source

Support Headcount Required

2 - These are the analysts experienced in online monitoring and analytics solutions, and are the main internal system experts. But it should be said that there is no strong need for internal support during general usage.
Read Igors Skute's full review

Feature Scorecard Summary

Boolean keyword searches (55)
7.3
Filtering out noise/spam (58)
6.5
Sentiment analysis (52)
6.9
Broad channel coverage (71)
8.3
Content planning and scheduling (89)
8.9
Audience targeting (67)
6.9
Content optimization (71)
7.5
Workflow management (75)
8.1
Automated routing and prioritization (54)
7.5
Customer interaction histories (60)
7.3
Bulk actions (67)
7.6
Lead generation (41)
6.8
Content marketing (68)
7.9
Paid media management (37)
6.5
Campaigns and promotions (58)
7.4
Twitter (88)
9.3
Facebook (87)
8.8
LinkedIn (78)
8.2
Google+ (55)
8.7
Instagram (70)
7.6
Pinterest (40)
8.5
YouTube (38)
8.5
Campaign success analytics (72)
7.2
Real-time tracking (72)
8.1
Competitor analysis (50)
6.8
Role-based user permissions & privileges (72)
8.4
Mobile access (79)
8.4

About Hootsuite

HootSuite Enterprise provides a centralized platform for managing streams from different social media channels and posting/ engaging across channels simultaneously. It also has strong team / workflow features and good mobile apps.

Hootsuite Integrations

Google Analytics, Allocadia, Brandwatch, 123FormBuilder (formerly 123ContactForm)

Hootsuite Competitors

Adobe Social, Conversocial, Sysomos Expion, Falcon.io, Oracle Social Cloud, Radian6, Sprout Social, Viralheat, MavSocial, ThoughtBuzz, Khoros Care (Formerly Spredfast + Lithium), Khoros Marketing (Formerly Spredfast + Lithium), Sprinklr Social + Messaging Suite

Hootsuite Technical Details

Operating Systems: Unspecified
Mobile Application:No