Hootsuite Reviews

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486 Ratings
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Score 7.8 out of 100

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Reviews (1-21 of 21)

Denis Mutsky | TrustRadius Reviewer
February 06, 2020

Hootsuite is state of the art social management tool

Score 9 out of 10
Vetted Review
Verified User
Review Source

Support Headcount Required

2 - We have one social media manager in house and primarily that's his job to work with Hootsuite. Also, our Marketing Lead is looking into Hootsuite on a regular basis with the purpose to understand what type of content is most engaging.
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Jess Messenger | TrustRadius Reviewer
August 03, 2016

Great scheduling tool for social media

Score 9 out of 10
Vetted Review
Verified User
Review Source

Support Headcount Required

We don't have anyone in true support roles because this product is so easy to use. It's very easy to train employees on how to use it and Hootsuite offers a support team that we can contact if we have issues that need resolving quickly.
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Jaime Hunt, MS IMC | TrustRadius Reviewer
July 23, 2015

Hootsuite: It will change your life

Score 10 out of 10
Vetted Review
Verified User
Review Source

Support Headcount Required

1 - Basic computing skills are necessary. The staff person who supports it is responsible for managing permissions, adding social channels and answering questions about how to use the tool. It is a very easy process that is not time consuming.
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Michael Yoder | TrustRadius Reviewer
December 23, 2015


Score 9 out of 10
Vetted Review
Verified User
Review Source

Support Headcount Required

2 - We have two people who support Hootsuite in our organization. I am a social media consultant for the organization, and the other person is a social media specialist level 2.
I have eight years of experience with social media and have used Hootsuite free, pro and enterprise. I have also used other platforms including Sprout Social, TweetDeck, SocialBro, Buffer and many others. Hootsuite Enterprise is by far the most comprehensive. Additionally, the training materials and support are exceptional. My background includes community management, strategy development, implementation, monitoring as well as training and education on variety of social media channels.
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Richard Chen | TrustRadius Reviewer
October 30, 2014

You get what you pay for

Score 5 out of 10
Vetted Review
Verified User
Review Source

Support Headcount Required

Even a basic understanding of social media platforms' individual specific details is not important as most of them are basically self-explanatory. HootSuite does a reasonable job conveying that ease while trying to add (but not much succeeding) some cross-platform and platform-specific functionality. Basically, anyone can use it with neither delay nor training.
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Igors Skute | TrustRadius Reviewer
November 13, 2014

HootSuite as one of the leading Social Media management platforms

Score 9 out of 10
Vetted Review
Verified User
Review Source

Support Headcount Required

2 - These are the analysts experienced in online monitoring and analytics solutions, and are the main internal system experts. But it should be said that there is no strong need for internal support during general usage.
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Feature Scorecard Summary

Boolean keyword searches (64)
Filtering out noise/spam (67)
Sentiment analysis (61)
Broad channel coverage (83)
Content planning and scheduling (103)
Audience targeting (77)
Content optimization (83)
Workflow management (86)
Automated routing and prioritization (64)
Customer interaction histories (71)
Bulk actions (78)
Lead generation (48)
Content marketing (77)
Paid media management (44)
Campaigns and promotions (67)
Twitter (100)
Facebook (100)
LinkedIn (89)
Google+ (60)
Instagram (82)
Pinterest (48)
YouTube (45)
Campaign success analytics (81)
Real-time tracking (81)
Competitor analysis (57)
Role-based user permissions & privileges (84)
Mobile access (91)

About Hootsuite

Hootsuite aims to help people connect on social media with the communities they live in, the teams they work with, and the brands they love as well as customers who believe in them.

Whether managing a small team or making leap forward to completely transform a social enterprise, Hootsuite presents solutions to help unlock the power of human connection.

The vendor states that Hootsuite is trusted by more than 18 million customers and employees at more than 80 percent of the Fortune 1000. They further provide that Hootsuite's expertise, customer insights at scale, and collaborative ecosystem empowers organizations large and small to strategically grow their brand, business, and customer relationships with social. They invite visitors to learn more, at www.hootsuite.com.

Hootsuite Features

Listening/monitoring Features
Has featureBoolean keyword searches
Has featureFiltering out noise/spam
Has featureSentiment analysis
Has featureBroad channel coverage
Publishing Features
Has featureContent planning and scheduling
Has featureAudience targeting
Has featureContent optimization
Has featureWorkflow management
Engagement Features
Has featureAutomated routing and prioritization
Has featureCustomer interaction histories
Has featureBulk actions
Marketing Features
Has featureLead generation
Has featureContent marketing
Has featurePaid media management
Has featureCampaigns and promotions
Channel coverage/integration Features
Has featureTwitter
Has featureFacebook
Has featureLinkedIn
Does not have featureGoogle+
Has featureInstagram
Has featurePinterest
Has featureYouTube
Reporting/analytics Features
Has featureCampaign success analytics
Has featureReal-time tracking
Has featureCompetitor analysis
Account management Features
Has featureRole-based user permissions & privileges
Has featureMobile access

Hootsuite Integrations

Hootsuite Competitors

Conversocial, Sysomos Expion, Falcon.io, Radian6, Sprout Social, MavSocial, ThoughtBuzz, Socialbakers, Khoros Care (Formerly Spredfast + Lithium), Khoros Marketing (Formerly Spredfast + Lithium), Sprinklr


  • Has featureFree Trial Available?Yes
  • Has featureFree or Freemium Version Available?Yes
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?No

Hootsuite Support Options

 Free VersionPaid Version
Social Media
Video Tutorials / Webinar

Hootsuite Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android