Item: Hootsuite
Rating: 10
Author: Claudia Sheridan

Use Cases and Deployment Scope

Hootsuite Pro is used daily by my team to ensure that posts are made on time and responded to as well. We utilize Hootsuite Pro to follow conversations, manage mentions and provide overall customer service for our clients' accounts.

Pros and Cons

Schedule posts to go out, making this process a little less hectic.
We manage multiple social media accounts and logging into everyone every time is a bit of a hassle. Hootsuite Pro allows us a central point of contact for our client's social media accounts
Overall Hootsuite Pro has been a huge time-saver.

The calendar layout is a bit "clunky". It would be great to be able to customize the Calendar view so that more of the social media post is visible.
It would be amazing if Hootsuite Pro could pull content from a local database or spreadsheet, without having to upload the content. This would really help with evergreen content.

Users and Roles

2 - One person monitors the posts for accuracy, the schedule them out ahead of time.

Return on Investment

Hootsuite is a core tool we use to perform daily functions of the business, therefore return is positive

Alternatives Considered

Buffer

When I originally evaluated Buffer, I found Hootsuite Pro to be more user-friendly and affordable. I haven't evaluated Buffer in a long time, but I'm happy with Hootsuite Pro and don't anticipate a change.

Other Software Used

Edgar, Infusionsoft, BlueJeans

Likelihood to Recommend

Well suited for consultants who manage multiple clients. I don't think that small business owners really understand how to use Hootsuite Pro effectively. To get the most benefit, it's important to also understand the social media landscape and take the time to post to each channel.

Hootsuite Pro Review From A Consultant's POV

Software Version

Overall Satisfaction with Hootsuite Pro