Hootsuite Free Not for Me
January 17, 2018

Hootsuite Free Not for Me

Stephanie MacMillan | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Free

Overall Satisfaction with Hootsuite Free

We no longer use Hootsuite Free. The reason behind this is because we found it to be a non-user friendly platform. In addition, I was limited to how many platforms I could integrate before I was forced to purchase. I liked that other sites allowed a try before you buy option which made it easy to switch from Hootsuite Free to our new platform. It was difficult to navigate without much how-to or direction. I could not use it without getting frustrated.
  • It does have a litany of add-ins which is nice when you know how to use them and when to use them.
  • It has a multitude of options to choose from to add to your dashboards and you can add many of them.
  • It is simple to sign up and get started.
  • It is hard to navigate.
  • I had a hard time with its user interface because I did not like having to scroll from side to side to see information in addition to scrolling up and down.
  • It needs to be more streamlined and easier on the eyes.
We no longer use Hootsuite Free because we now use Sprout Social which gives us a better overall insight to our social activity. We have two hotel properties we manage. Both properties have their own unique profiles for Facebook, Instagram, and Twitter.
I only looked at TweetDeck to realize it wasn't what I needed because I needed something more comprehensive. But Sprout Social has delivered and then some. I love how easy it is to use and it's user-friendly interface.
I think Hootsuite Free would be great for someone only trying to maintain 1-2 social profiles. I don't find it useful for a business like mine with 6 unique profiles. I might suggest someone to at least try it as a starting point for social management. They can upgrade from there should they have the need to.

Hootsuite Feature Ratings

Boolean keyword searches
6
Filtering out noise/spam
2
Sentiment analysis
6
Broad channel coverage
6
Content planning and scheduling
10
Audience targeting
10
Content optimization
10
Workflow management
7
Automated routing and prioritization
7
Customer interaction histories
10
Bulk actions
10
Not Rated
Lead generation
Not Rated
Content marketing
Not Rated
Paid media management
Not Rated
Campaigns and promotions
Not Rated
Twitter
10
Facebook
10
LinkedIn
10
Google+
10
Instagram
9
Pinterest
10
YouTube
10
Campaign success analytics
6
Real-time tracking
6
Competitor analysis
6
Role-based user permissions & privileges
10
Mobile access
10