UX/UI tool for conversion success
May 02, 2021
UX/UI tool for conversion success
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Hotjar
In Bussi one of main conversion tool is our landing page, we consider a conversion a download. Usually paid campaigns will deliver high conversion leads to several landing pages and from there we have to make the best effort to convert a lead into a Download. Here is where Hotjar becomes one of our more interesting tools since we can track exactly the behavior of potential leads from the moment they enter the page to the moment they complete a goal or they leave the session, all the information gathered for Hotjar will feedback our UX team and web designers so they can improve the conversion rate.
- Track all the user journey from the moment ir arrives to the website until the moment they download or leave the page
- Detect and understand what elements from the website are helping us or stopping us from converting users
- To show real feedback to our UX/UI team in order to make important decisions about the web designs and implement clear call to actions
- When you put embedded javas cripts or iframes like 3rd party forms it usually doesn't render the form in hotjar so it becomes complex to determine what works and what it doesn't work in this 3rd party forms.
- More daily sessions for paid plans even though 500 daily sessions seems a lot you will get surprised when your site generates more and following plans have a bigger gap between price and sessions.
- At the beginning it might be a little confusing to implement but nothing that devs can't handle.
- User sesion/behavior recording
- Heat map analysis tools
- In fact the product that i's already very polished (talking about heat maps and recordings since we don't use too much the surveys or feedback)
- Increasing 30% conversion in leads decrease cost an increase revenue
- Knowing exactly what has to be changed, saves time for developers who doesn't need to be working in non sense features.
- Helps to give seamless feedback to UX teams with no friction ar all and it reflects in better improvements from those teams.
Ok Hotjar is more comparable with CrazyEgg, we haven't really [used] CrazyEgg since we get everything we need with Hotjar and the tools work just perfect, let's say HotJar is a very polished product and that's why we haven't changed it.Normal analytics like Google Analytics will let you make events, track desired funnels but HotJar will tell you where or why your funnel is not working. I think Mixpanel is in another level just the implementation is much more complex and it will help you to track all your platform as a business letting you know which part of your engine is failing (which process, internal, external, app, website, etc.) so the idea is if you detect there something across your business then you can use Hotjar as magnify lens in order to fix and improve.
Do you think Hotjar delivers good value for the price?
Yes
Are you happy with Hotjar's feature set?
Yes
Did Hotjar live up to sales and marketing promises?
Yes
Did implementation of Hotjar go as expected?
Yes
Would you buy Hotjar again?
Yes