A Beginner's Impression of HubSpot
Updated December 23, 2015
A Beginner's Impression of HubSpot
Score 9 out of 10
Vetted Review
Verified User
Software Version
Professional
Modules Used
- CTA's, Blogs, Newsletters, etc.
Overall Satisfaction with HubSpot
HubSpot is used by Leighton Interactive's whole organization. We use the program to market ourselves, and our clients. Specifically, we use the program for campaigns, websites, blogs, newsletters, and social media. HubSpot helps us generate leads for our organization and our clients. HubSpot has proven to be essential for our organization. Update: As our agency has expanded, we've grown to use more HubSpot features - such as the HubSpot CRM, Integrations, and Apps. We have been recommending these features to our clients.
Pros
- HubSpot works particularly well when formatting blogs for SEO
- HubSpot works particularly well when formatting websites for SEO
- HubSpot excels at formatting and sending eNewsletters
- HubSpot is an excellent prospecting tool
Cons
- HubSpot can improve upon the image formatting within blogs and websites
- HubSpot can improve upon specific little day-to-day bugs that happen - such as image spacing not working within blogs and websites
- The keywords tool could be more intuitive, and fully-featured (similar to Google AdWords Keywords tool)
- HubSpot development tools could be more intuitive
- HubSpot has increased the quality and number of leads for our clients
- HubSpot has increased employee efficiency immensely
- HubSpot has given our company a platform to focus our content marketing efforts
Using HubSpot
Evaluating HubSpot and Competitors
- Price
- Product Features
- Product Usability
- Existing Relationship with the Vendor
HubSpot needs to be right for our clients. The tools needs to be fully-featured, yet easy enough for our team and clients to use. The fact that HubSpot offers so many features (blogging, SEO, development, CTAs, social, email, forms, reporting, etc.) is a huge selling feature. We can dig deep when we need to, but HubSpot also allows us to simplify all our results into easy to understand reports.
There are quite a few more marketing softwares on the market that I think we would objectively compare to HubSpot. Marketo, Optify, InfusionSoft, etc. However, one thing that originally drew us to HubSpot was their company culture. Our company holds similar core values, and we believe they offer an abundance of free resources and ideas to help us stay on the cutting edge of marketing.
HubSpot Implementation
- Implemented in-house
- Changed how our company sold, operated, and thought
HubSpot Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
Using HubSpot
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Well integrated Consistent Quick to learn Convenient Familiar | None |
- Blogging
- Newsletters
- SEO
- Email
- Social media (some)
- CTAs
Comments
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