Overall Satisfaction with HubSpot
We are using HubSpot in marketing as a marketing automation platform. It has helped us raise our profile in our target market and get the attention of people looking for solutions like ours. We are using it in sales to implement as a Cold Calling 2.0 approach. It is a great tool for that as well.
- As a platform for blogging - it's easy to use and integrates into your website.
- To enhance our social media presence - easy to use.
- To provide content to our target market - lets me see who's downloaded what.
- To keep track of who we are connecting with - entire histories of interaction with prospect and customers.
- To easily add landing pages to our website.
- As an email marketing platform - great platform to target the audience with amazing precision and flexibility.
- Excellent support and training.
- I would like better reporting functionality. I think they have it in the enterprise version but that is too expensive for us right now.
- I would like the ability to see all the interactions on a particular piece of content in one place.
- The templates (for creating landing pages, emails, stc.) are a little trick to learn.
- We are getting more leads
- We are being view more positively in the marketplace
Vocus was for marketing experts. I think its a good product but I didn't get much out of it because I am not a marketer.