A Great Tool for Non-Experts
Updated December 23, 2015

A Great Tool for Non-Experts

Joe Rando | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

Professional

Modules Used

  • Marketing

Overall Satisfaction with HubSpot

We are using HubSpot in marketing as a marketing automation platform. It has helped us raise our profile in our target market and get the attention of people looking for solutions like ours. We are using it in sales to implement as a Cold Calling 2.0 approach. It is a great tool for that as well.
  • As a platform for blogging - it's easy to use and integrates into your website.
  • To enhance our social media presence - easy to use.
  • To provide content to our target market - lets me see who's downloaded what.
  • To keep track of who we are connecting with - entire histories of interaction with prospect and customers.
  • To easily add landing pages to our website.
  • As an email marketing platform - great platform to target the audience with amazing precision and flexibility.
  • Excellent support and training.
  • I would like better reporting functionality. I think they have it in the enterprise version but that is too expensive for us right now.
  • I would like the ability to see all the interactions on a particular piece of content in one place.
  • The templates (for creating landing pages, emails, stc.) are a little trick to learn.
  • We are getting more leads
  • We are being view more positively in the marketplace
Vocus was for marketing experts. I think its a good product but I didn't get much out of it because I am not a marketer.
I'm not an expert on marketing automation software. I would say that HubSpot seems to be designed for people that are not inbound marketing gurus. And they have done a great job of this. The system really guides you through the process of whatever it is you are doing. And the support and training are awesome for non-experts.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
8
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
9
Mobile optimization
10
Email deliverability reporting
10
List management
10
Lead nurturing
10
Lead scoring and grading
10
Data quality management
7
Automated sales alerts and tasks
10
Calendaring
8
Event/webinar marketing
10
Social sharing and campaigns
8
Social profile integration
Not Rated
Dashboards
7
Standard reports
7
Custom reports
6
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using HubSpot

It's awesome. I am marketing in ways I never imagined. HubSpot teaches you to be a better marketer just by using it. This means I can learn by doing instead of having to read books or go to classes. I do use the online support and courses as well but I was productive almost from day one.

HubSpot Training

Using HubSpot

While Hubspot is not simple to use, I can't imagine it being easier given what it does. They have a solid paradigm in place that allows you to understand the way things work and get stuff done. In addition, the support is incredible. If Hubspot has the functionality you need, there is no reason not to go with them.

HubSpot Reliability

They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.