HubSpot is a Fantastic Tool that Gives Phenomenal Insight
Overall Satisfaction with HubSpot
HubSpot is being used both internally for our own marketing purposes as well as being used for the clients we support in our marketing division. It is used by a variety of roles from our marketing account managers, to our administrative assistants for handling incoming leads to our web and graphics department for making design updates. It has really shined and helped us gain much better insight in regards to the type of activity we have on our website, especially in the areas of what is working and what's not working. We are able to analyze this information and make educated updates to our website to improve performance.
- Provide in depth details of the sources of or marketing efforts
- Allows us to see the path that website visitors take on the site
- It enables us to make efficient and effective updates to our website to gain more contact information.
- I like the editorial calendar, but I would like them to add more flexibility and filtering options to it
- I would like more extensive report customization
- I am looking for more flexibility in workflow development, for example being able to use additional metrics such as lead score to trigger actions
- Increased organic search results
- Allowed us to reduce our spending on paid ads
- It has helped us focus on being industry educators rather than sellers which in the end leads to more sales
We have evaluated a number of other potential automated marketing solutions and we have not found one that compares in terms of ease of use and overall functionality