Review: "Demand Generation + Marketing Automation = HubSpot"https://www.trustradius.com/marketing-automationHubSpotUnspecified8.312941012013-11-13T21:03:29.377Z
Overall Satisfaction with HubSpot
- HubSpot is the perfect combination of demand generation software and marketing automation. This is powerful because marketing automation without organic demand generation doesn't add much inbound marketing value.
- HubSpot recently released a customizable contacts report that empowers our marketing team to slice and dice our data in ways we couldn't have imagined a year ago. It's this granular insight that empowers us with the visibility we need to be strategic and to continue to move the marketing needle.
- Landing pages and calls to action are so easy to produce our entire team can deploy them quickly without assistance from a developer or designer. This delivers efficiency and scale to our marketing department.
- Simple to moderately sophisticated lead scoring is easily setup in HubSpot. However, our department does lead scoring using factor tables in a very sophisticated way. We've encountered deployment challenges during setup that required support. Our way of lead scoring has really pushed the limits of what their servers can handle. We're still working through it and HubSpot is helping along the way.
- It would really add efficiency to our process if HubSpot added the ability to dynamically opt contacts out of individual emails within a workflow/drip campaign if they've already engaged/converted with that content/landing page.
- HubSpot has empowered our team to efficiently execute inbound marketing in a very impactful way. The results speak for themselves – 60% increase in traffic in four months, greater than a 100% increase in organic search traffic and monthly site-wide conversion rates moving from 1.34% to 6.63%.
Every marketer has unique goals, strategies and tactics. HubSpot is not good for 100% of every business model. As a result, I would advise starting an engagement with HubSpot discussing current and future goals, strategies and tactics. HubSpot is not a good solution for companies who don't want to put in the hard work or pay for content creation. Companies looking to spam large lead lists they rent or buy shouldn't use HubSpot, either.
There's always the possibility that something new comes along that revolutionizes marketing in a new and better way. Because of this, giving a perfect 10 would be dishonest. However, today, HubSpot is that revolutionary marketing software in my opinion. I doubt that's going to change anytime in the near future.