HubSpot simply can't be beat, best marketing automation tool on the market
Eric Pratt | TrustRadius Reviewer
Updated December 23, 2015

HubSpot simply can't be beat, best marketing automation tool on the market

Score 10 out of 10
Vetted Review
Review Source

Software Version

Professional

Modules Used

  • All of them!

Overall Satisfaction with HubSpot

Our entire organization is certified in HubSpot, we use it every day to fulfill our own marketing efforts and campaigns for our clients.
  • fantastic at filling the top of the funnel, the power to attract and convert traffic into leads
  • all in one solution with fantastic modules to replace many other pieces of software that are difficult to get overall performance visibility with
  • campaign analytic tracking, allowing us to manage end results through planned activity and promotion
  • I'd like to see some deeper capabilities with their keyword tool, direct integration with web master tools or analytics would be great
  • A hugely positive increase on sales ready lead production, we now produce enough leads through our website to keep a full time sales person from having to cold call
  • Our traffic, keyword rank, and market penetration has all increased steadily since inception.
It does everything Constant Contact can do, and more. Instead of having your email marketing cobbled onto the rest of your campaign it is completly integrated with HubSpot
Because they have different license levels for different sizes of organizations I believe the tool is appropriate for businesses of all sizes. Basic is great for start ups, Enterprise fits for larger organizations, and the Pro license is great for everyone in between.

HubSpot Feature Ratings

WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
9
Landing pages
10
A/B testing
9
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing
9
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
9
Event/webinar marketing
9
Social sharing and campaigns
10
Social profile integration
10
Dashboards
9
Standard reports
9
Custom reports
8
API
10
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using HubSpot

13 - entire marketing, design, and development departments use HubSpot
15 - Marketers, designers, developers

HubSpot Implementation

Using HubSpot

incredibly intuitive, fantastic knowledge base and responsive support makes it easy to learn and execute marketing strategy