Overall Satisfaction with HubSpot
We use HubSpot for all of our marketing automation (emails, workflows, lead nurturing, and website creation). It is used by our sales and marketing department primarily. HubSpot has simplified our marketing and sales process while also providing much better visibility of content campaigns and improving efficiency in lead nurturing.
- Ease of Use - HS was extremely easy to set up and get started with right from day 1. I didn't take any training and was able to get my workflows set up easily. That said, I highly recommend training because when I did it later I learned a lot and realized I hadn't set things up as efficiently as possible, HS was great to help me identify and improve on the workflows I'd created.
- Support - the entire team at HS is incredible, everyone I've spoken to (and I've spoken to a lot) from the onboarding team to the support team are very friendly, understanding, and knowledgeable. You can tell they really care about their customers and helping them succeed with the product.
- Lead Nurturing - HS makes it easy to set up nurturing campaigns and automation through simple workflows. It's so much easier to keep an eye on what we're doing, who is getting what, and what campaigns are getting the best responses
- COS - the HS website pages are super easy to create and manage, SEO is built in and they have a ton of templates to use. Makes creating a website as easy as possible
- Reporting is extremely limited - I expected a lot more since this is a marketing automation software and metrics are key. You can really only choose from preset fields and situations, you can't mix and match any fields you want
- The integration between their marketing and CRM modules is very limited - again, I would expect more but I know the CRM is new and they're working on it
- Strange set up between Customers and Contacts - not a lot of correlation which means extra manual work to get it right. I know that marketing/CRM is often contact-based, but when you win an account it's a customer win and all contacts should be updated automatically. They're not - there are actually still 2 different fields on the contact for "company", very frustrating.
- Better visibility into lead conversions and content marketing efforts (ie white paper sign ups)
- Easier and faster lead nurturing
- Marketo,Pardot,Eloqua
We found it a better value for the money, it seemed to be more aligned to the needs of B2B marketing, and the integrated COS (website creation) was the icing on the cake.
10,000 to 25,000
HubSpot Marketing Hub Feature Ratings
Using HubSpot
HubSpot Training
HubSpot Support
Pros | Cons |
---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
No - Haven't found a need - honestly I'm not sure if it's available but their regular support is fantastic
Yes - Very quickly resolved and I got regular updates as to what was happening.
Almost every time I contact them - today I called with a strange request, I wanted to use the system for a purpose it's not really designed for and I'd given up trying to find a way. The support rep (as always) was extremely open minded, and spent a lot of time with me working through different options until we found one that would work for my needs - I'd honestly given up long before he did and sure enough, he found a great solution!
Using HubSpot
Pros | Cons |
---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Quick to learn Convenient Feel confident using Familiar | None |
- Creating Emails
- Setting up nurturing campaigns (workflows)
- Building landing pages and site pages
- Creating reports
- Aligning customer and contact info