Excellent marketing automation and website creation
Updated December 23, 2015

Excellent marketing automation and website creation

Laura Ballam | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with HubSpot

We use HubSpot for all of our marketing automation (emails, workflows, lead nurturing, and website creation). It is used by our sales and marketing department primarily. HubSpot has simplified our marketing and sales process while also providing much better visibility of content campaigns and improving efficiency in lead nurturing.
  • Ease of Use - HS was extremely easy to set up and get started with right from day 1. I didn't take any training and was able to get my workflows set up easily. That said, I highly recommend training because when I did it later I learned a lot and realized I hadn't set things up as efficiently as possible, HS was great to help me identify and improve on the workflows I'd created.
  • Support - the entire team at HS is incredible, everyone I've spoken to (and I've spoken to a lot) from the onboarding team to the support team are very friendly, understanding, and knowledgeable. You can tell they really care about their customers and helping them succeed with the product.
  • Lead Nurturing - HS makes it easy to set up nurturing campaigns and automation through simple workflows. It's so much easier to keep an eye on what we're doing, who is getting what, and what campaigns are getting the best responses
  • COS - the HS website pages are super easy to create and manage, SEO is built in and they have a ton of templates to use. Makes creating a website as easy as possible
  • Reporting is extremely limited - I expected a lot more since this is a marketing automation software and metrics are key. You can really only choose from preset fields and situations, you can't mix and match any fields you want
  • The integration between their marketing and CRM modules is very limited - again, I would expect more but I know the CRM is new and they're working on it
  • Strange set up between Customers and Contacts - not a lot of correlation which means extra manual work to get it right. I know that marketing/CRM is often contact-based, but when you win an account it's a customer win and all contacts should be updated automatically. They're not - there are actually still 2 different fields on the contact for "company", very frustrating.
  • Better visibility into lead conversions and content marketing efforts (ie white paper sign ups)
  • Easier and faster lead nurturing
  • Marketo,Pardot,Eloqua
We found it a better value for the money, it seemed to be more aligned to the needs of B2B marketing, and the integrated COS (website creation) was the icing on the cake.
We evaluated several of the big marketing automation software options and found HubSpot had the best overall solution - they seem to be more favorable for B2B companies like us, and just an easier to use interface.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Not Rated
Landing pages
A/B testing
Not Rated
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Lead nurturing automation
Lead scoring and grading
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Social profile integration
Standard reports
Custom reports
Role-based workflow & approvals
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

HubSpot Training

HubSpot Support

I can't say enough about how good their support is, every single person I've spoken to has been friendly, knowledgeable, and does whatever it takes to get an answer or solution for me, even when I call them with weird and wonderful requests (we have some strange use cases where the system isn't really built for it but they always work with me to find a way to get what I need).
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
No - Haven't found a need - honestly I'm not sure if it's available but their regular support is fantastic
Yes - Very quickly resolved and I got regular updates as to what was happening.
Almost every time I contact them - today I called with a strange request, I wanted to use the system for a purpose it's not really designed for and I'd given up trying to find a way. The support rep (as always) was extremely open minded, and spent a lot of time with me working through different options until we found one that would work for my needs - I'd honestly given up long before he did and sure enough, he found a great solution!

Using HubSpot

I jumped in with no training and found it incredibly intuitive and user-friendly. They have built-in tips, and tons of resources on the support site. When I have really weird or complex questions, their support staff is super friendly and always helpful.
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Quick to learn
Feel confident using
  • Creating Emails
  • Setting up nurturing campaigns (workflows)
  • Building landing pages and site pages
  • Creating reports
  • Aligning customer and contact info