HubSpot Rocks My World!
June 08, 2016

HubSpot Rocks My World!

James Bishop | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with HubSpot

Our marketing team utilizes HubSpot every day. We schedule posts through their social media publisher, publish blog posts, create landing pages, and collect data from their reports to better our efforts. One of the best features is their workflow system which enables us to set actions as a response to interactions from contacts. This actively engages leads regardless of us being on HubSpot or not. It works for us.
  • HubSpot, by far, is one of the best customer service providers I have ever experienced. They don't just teach nurturing, relational marketing, they eat and sleep it.
  • Their workflow system takes marketing automation to a whole new level. It allows integrated software to trigger automatic tasks such as: thank you emails, event confirmation emails, receipts, lead status updates, etc. I appreciate the software is "working" 24/7, even when I am not.
  • The ability to publish on so many channels in one platform is a huge timesaver. I can publish a blog post, tweet about it, and send a blog digest all in (basically) one motion.
  • It can get expensive to utilize all that HubSpot has to offer because they've segmented some of their features into purchasable add-ons. Sometimes I agree, other times I don't agree that a feature needs to be purchased for use.
  • I have had difficulty with formatting on HubSpot and having it appear very differently in certain email clients. There is a tool to preview the email, but certain differences seem like they should be obvious in the editor.
  • For non-profits, translating for-profit marketing was difficult at first. I've found I move fairly easily through the lingo now, but every once in a while when trying to work with other departments, I'll get a look, because I'm speaking for-profit language in a non-profit atmosphere. It would be wonderful to have a non-profit version of HubSpot.
  • We just broke 20K leads a few months ago. When we started we had about 3500. Our team has not been able to devote as much time as we'd like to HubSpot, but still this is a great feat.
  • Time spent on emails, social media, and blog posts is greatly reduced due to it all being centrally located on HubSpot.
  • Our first full year with HubSpot we saw a 26% increase in online giving. This was the highest increase we'd ever had.
  • Visits to our site rapidly increased from around 8K per month to over 13K per month in about a year's time.
In and of themselves these softwares work well. But none of them boast all the other softwares' capabilities as well. That was a huge selling point for us was that all the tools we used could be found in one spot.
HubSpot is well suited for most companies. I've found in my arena of non-profit it's been a little difficult. But by far the pros outweigh the cons.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
7
Landing pages
9
A/B testing
8
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
Not Rated
Lead nurturing
9
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
8
Event/webinar marketing
Not Rated
Social sharing and campaigns
9
Social profile integration
8
Dashboards
8
Standard reports
8
Custom reports
Not Rated
API
8
Role-based workflow & approvals
8
Customizability
7
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated