HubSpot for Marketing Automation and Customer Relationship Management
November 30, 2016

HubSpot for Marketing Automation and Customer Relationship Management

Andy Etemadi | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller

Software Version

Professional

Overall Satisfaction with HubSpot

EYEMAGINE uses HubSpot to provide Marketing Automation. We use HubSpot to

  • Create brand awareness
  • Generate leads
  • Attract new customers
  • Grow existing accounts
  • Market to abandoned shopping carts
  • Sales enablement
  • and more
HubSpot software fully integrates the marketing department's activities with the sales department. When sales and marketing are communicating well, companies see dynamic growth.

All marketing activities are measured in HubSpot, showing the effectiveness of each piece of marketing content.

Pros

  • Marketing Automation - the HubSpot platform has all of the tools necessary for a successful online marketing operation
  • Customer Relationship Management (CRM) - we have found the CRM features of HubSpot incredibly simple and effective. Many CRMs are robust, powerful, and simply too complicated for the typical B2B sales professional. HubSpot simplifies sales activities to free the sales professional for more important activities. Specifically, reusable email templates and a drag-and-drop deal management user interface make for simple pipeline management.
  • Account Growth - HubSpot enables companies in growing their accounts with automated and segmented communication tools. If you have a new product or service and you want to announce it to a specific segment of your customers, HubSpot makes it easy to send the communication.

Cons

  • HubSpot's reporting can be improved with additional detail and predictive analytics
  • Company data scraping is a great feature that could be refined with more accurate data
  • Smaller user interface elements related to document tracking and attachments could be improved to allow simple drag and drop into the CRM
  • In our first year using HubSpot, we realized over 700% growth in new leads
  • Time and frustration with sales tools have dropped and become a non-issue
  • HubSpot's certifications and training have enabled our team and our customers' teams to reach our business goals
Salesforce is a powerful platform; it has a lot of bells and whistles that our sales team were not putting to use. We have worked with many sales teams that were not fully utilizing Salesforce without significant investment in customization and implementation.

HubSpot shines in its simplicity and effectiveness.
Google Drive, Google Analytics, Amazon Elastic Compute Cloud (EC2)
HubSpot is well-suited for businesses that value data in their marketing and sales activities. Measuring the effectiveness of digital content, social media, demand generation campaigns is possible with HubSpot from the top of the funnel through the customer lifecycle. HubSpot may not be suited for businesses that are looking for a turnkey system that does all of the work. HubSpot requires trained professionals to configure, populate, and optimize the platform on an ongoing basis.

HubSpot Marketing Hub Feature Ratings

9.6
WYSIWYG email editor
8
Dynamic content
10
Ability to test dynamic content
9
Landing pages
10
A/B testing
9
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
10.0
Calendaring
10
10.0
Social sharing and campaigns
10
Social profile integration
10
8.5
Dashboards
9
Standard reports
8
10.0
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
10

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