HubSpot for Marketing Automation and Customer Relationship Management
November 30, 2016
HubSpot for Marketing Automation and Customer Relationship Management
Score 10 out of 10
Vetted Review
Software Version
Professional
Overall Satisfaction with HubSpot
EYEMAGINE uses HubSpot to provide Marketing Automation. We use HubSpot to
All marketing activities are measured in HubSpot, showing the effectiveness of each piece of marketing content.
- Create brand awareness
- Generate leads
- Attract new customers
- Grow existing accounts
- Market to abandoned shopping carts
- Sales enablement
- and more
All marketing activities are measured in HubSpot, showing the effectiveness of each piece of marketing content.
- Marketing Automation - the HubSpot platform has all of the tools necessary for a successful online marketing operation
- Customer Relationship Management (CRM) - we have found the CRM features of HubSpot incredibly simple and effective. Many CRMs are robust, powerful, and simply too complicated for the typical B2B sales professional. HubSpot simplifies sales activities to free the sales professional for more important activities. Specifically, reusable email templates and a drag-and-drop deal management user interface make for simple pipeline management.
- Account Growth - HubSpot enables companies in growing their accounts with automated and segmented communication tools. If you have a new product or service and you want to announce it to a specific segment of your customers, HubSpot makes it easy to send the communication.
- HubSpot's reporting can be improved with additional detail and predictive analytics
- Company data scraping is a great feature that could be refined with more accurate data
- Smaller user interface elements related to document tracking and attachments could be improved to allow simple drag and drop into the CRM
- In our first year using HubSpot, we realized over 700% growth in new leads
- Time and frustration with sales tools have dropped and become a non-issue
- HubSpot's certifications and training have enabled our team and our customers' teams to reach our business goals
Salesforce is a powerful platform; it has a lot of bells and whistles that our sales team were not putting to use. We have worked with many sales teams that were not fully utilizing Salesforce without significant investment in customization and implementation.
HubSpot shines in its simplicity and effectiveness.
HubSpot shines in its simplicity and effectiveness.