The only Inbound Marketing software you need for SMB
François Benner | TrustRadius Reviewer
Updated November 30, 2016

The only Inbound Marketing software you need for SMB

Score 10 out of 10
Vetted Review
Review Source

Software Version

Professional

Overall Satisfaction with HubSpot

We use HubSpot for Lead Generation and Lead Nurturing for our agency. We are specialized in Interior Design and Non-Profit organizations. We wanted to use the whole specifications of inbound marketing as this our main business.
  • Full Integration of all required elements of Inbound Marketing; Blogging, Social Media, Landing Pages, Call-to-Action, Email Marketing, Automation Workflows, Personas and Campaigns paired with website native responsive CMS (including website personalization) and integrated reporting / analytics.
  • Continuously improved and updated SaaS platform
  • Easy to use and time saving
  • Competitors monitoring
  • SEO optimized
  • CRM included, satisfactory for most SMBs
  • The only thing we miss is not being able to swap content pieces within an existing workflow. You have to create a new one.
  • It's important to setup a folder structure for images and content in front to find the requested assets easily.
  • HubSpot allows you to build an extensive history of the leads which eases lead conversion and sales.
  • It helps you align marketing and sales, making the process of implementing a service level agreement easier and more effective.
  • It supports you improving customer service.
  • It lets you turn existing customers into brand advocates.
HubSpot Professional responds perfectly to the needs of SMB companies.

HubSpot Feature Ratings

WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
9
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
10
Data quality management
9
Automated sales alerts and tasks
8
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
10
Dashboards
10
Standard reports
10
Custom reports
9
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
9
Integration with SugarCRM
9

Using HubSpot

2 - 

Inbound Marketing Consultant

Key Accounter

2 - 

Inbound Marketing minded

Sales experience

  • Lead Generation
  • Lead Nurturing
  • Contact / History based Social MEdia Monitoring
  • Comprehensive reports
  • Social Media Management focused on leads activities
  • Building a Lead Gen Platform for several companies working in the same industry
  • Advocate Marketing
We have used it for 4 years and the results keep improving.

Evaluating HubSpot and Competitors

  • Product Features
  • Product Usability
  • Product Reputation
  • Positive Sales Experience with the Vendor
HubSpot usability was for us the most important factor. So new people in our organization or our clients themselves don't have any problem starting using HubSpot.

HubSpot Implementation

Starting with HubSpot allows you to rethink the way you sell, you communicate and manage customers and employees.
Yes - - Basic Implementation: domain connection, localization, template setup, social media integration
- First landing pages, calls-to-actions and blog, data base optimization
- Website pages, design optimzation
- Campaigns
Change management was a major issue with the implementation - 

In order to set up HubSpot you have to clearly know what you want to achieve (goals) and think over your buyer persona(s).

Implementing inbound marketing, even in a small scale, always means rethinking processes in the company.

It changes the way Marketing and Sales teams work together.

  • Developing new content for each stage of the funnel
  • Learning to use new technics (Webinars etc.)
  • Being patient!

HubSpot Training

The online courses are compact but helpful to learn how to use HubSpot within a short time. It does not consist in on-demand videos only but includes a practicum too. There are also a lot of complementary documentation available for download.

Configuring HubSpot

There is a guide which pop-up for any new configuration of HubSpot. It's important to complete all the steps.
No - we have not done any customization to the interface
No - we have not done any custom code

HubSpot Support

HubSpot support is not only willing to help you solving a problem but support you with suggestions and optimizations.
The communication is trackable and fast.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
No - The standard support from HubSpot is quick and efficicent. The problems get mostly solved within 24 hours, even via email.
We had an issue with a form script on a customized landing page and weren't able to align all the form inout fields. HubSpot support answered our email within 4 hours, not only telling us how to fix the problem, but did it for us. Our client was incredibly happy to see the problem solved in such a short time.

Using HubSpot

We are fully satisfied with HubSpot!
ProsCons
Like to use
Relatively simple
Easy to use
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
Requires technical support
  • Creating Landing Pages, Workflows and Lead Scoring
  • Email Marketing
  • Reports and Analytics
  • Blog
  • Website CMS (COS)
  • Social Media Management. Has great functions but is quite different from other known platforms

Integrating HubSpot

  • File import/export
  • API (e.g. SOAP or REST)
  • Javascript widgets

Upgrading HubSpot

Yes - We changed from Basic to Professional in order to be able to use the workflows.