Item: HubSpot CRM
Rating: 8
Author: Verified User

Overall Satisfaction with HubSpot CRM

Use Cases and Deployment Scope

HubSpot CRM is being used solely within the sales department, across all stages of the sales cycle (Lead prospecting, qualifying, tracking, closing, etc.). It helps us keep notes on every potential lead we make contact with and qualify at what stage they are in reference to their outdoor advertising needs. I personally use templates, sequencing, tasks, and update the deals as they progress, as well as have it linked to my company Gmail for email tracking.

Pros and Cons

Pros

Sequencing my automated emails
Email tracking through Gmail
Deal progress tracking

Cons

Creating sequences is a bit cumbersome, having to create each template first, then select them, then adjust the settings for each step
Email tracking can't distinguish who exactly interacts with an email if there are multiple addresses on an email, and just reports "Someone".
When needing permission to a feature outside of my team, there is no easy way to push a request to my admin for access. So I have to manually reach out internally to my dept head and talk them through the access I need.

Return on Investment

Increased lead prospecting & initial outreach
Increased qualified leads

Usability

It is rather useable right from the start, just need to click around and see what each feature does. Overall it is one of the better CRMs that I have used, and only takes a once over to get the hang of each feature. Some features, such as sequence settings get a little clunky, but after a few uses, it becomes second nature.

Team Alignment Benefits

It has helped us understand the psychology of a unqualified/qualified lead and how many touchpoints a qualified lead need before making a decision. We can see when to push and when to hold back, based on their interactions with our materials and communication. When my outreach sees someone is on the fence, or taking a while to make a decision, I can align with marketing to get additional materials to help them reach a decision.

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of HubSpot CRM go as expected?

I wasn't involved with the implementation phase

Would you buy HubSpot CRM again?

Yes

Other Software Used

MediaRadar, Slack, Google Sheets

Likelihood to Recommend

Overall, the outreach, tracking, and follow-up processes are all very useful, especially when managing a large contact list across a decently sized sales team. When sending out mass emails, the sequencing is very useful, but it would be nice to make it easier to create a sequence, then go through a list of contacts to send it to, but doing so from anywhere within HubSpot CRM, not just on the one contact selection page. I need to review previous communications for some contacts before deciding whether to add them to the sequence list, and can't do so once I leave the contact selection page.

HubSpot CRM Feature Ratings

Comments

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HubSpot CRM gets the job done!