Item: HubSpot CRM
Rating: 10
Author: Sondre Moland

Use Cases and Deployment Scope

We use HubSpot CRM across the whole organization, and it has really helped tie it together. Marketing, sales, and customer success all enjoy the automation and having access to the same information on leads, users, and companies. We use it for sales, deals, marketing, and support. We also use SEO Tools to get an overview of where we should focus on content creation.

Pros and Cons

Automation
CMS
Reporting

Template management
List management
WordPress plugin

Return on Investment

Cost saving
Shorter deal cycle
Decreased administration time

Usability

From my experience, HubSpot CRM is very easy to use compared to similar tools. It has extensive documentation and templates. While the system is big and overreaching, they also have quick support and dedicated customer success managers.

Team Alignment Benefits

This has been the biggest impact of HubSpot CRM. The departments can see the progress in real-time of marketing and sales. [It has helped] where a deal is in the pipeline and which marketing mail has gotten more engagement from a sales lead.

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

Yes

Did implementation of HubSpot CRM go as expected?

Yes

Would you buy HubSpot CRM again?

Yes

Other Software Used

Asana, Google Analytics, Adobe PhotoShop, Notion, Trello

Likelihood to Recommend

Well-suited for companies where cross-department sharing of information is key. Like where you can report from the whole lifecycle of a lead from marketing lead to sales, to deal made and then supporting tickers. Less suited for siloed organizations where information doesnt need to be shared.

Bridging the gap

Overall Satisfaction with HubSpot CRM