A solid choice for growing companies!
Updated April 28, 2022

A solid choice for growing companies!

Sura Hart | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with HubSpot CRM

HubSpot CRM is used as our main CRM database for the whole organization. The sales team, partnership, and marketing team all use it every day. At MuteSix we were growing very fast but budget-conscious - HubSpot is a good CRM to grow with. It can handle anything from a start-up to an enterprise-level account.
  • Easy to onboard new staff to the platform.
  • Customized sales reporting.
  • Tracking the customer journey.
  • Customer support.
  • There is a lot of upsells within HubSpot. So while the custom sales reporting is great - I believe you have to pay more for it on most plans.
  • The ability to enroll contacts in a sales drip campaign is on a 1-to-1 basis which can be cumbersome if you have an influx of leads.
  • Depending on list size, email sends can be slow as it sends in batches.
  • The cost to onboard staff is reduced by its ease of use.
  • The new sales reps (millennials) liked using HubSpot so it was easy to track their data.
  • Quarterly billing saves a lot of headaches as you're growing fast - less for accounting to have to do.
HubSpot is much more intuitive and user-friendly than Salesforce. Also, all of the HubSpot products work together so if you've used one then the others have the same login credentials and UI. HubSpot is also integrated with many 3rd party apps to make the platform work for your business with the tools you already use. The flexibility with pricing and features is a must-have for any growing company!
Probably one of the nicest features within HubSpot, compared to other CRMs, is its ability to integrate its marketing and sales data. On either team you can see what customers are doing, how leads are coming in, what communication they are receiving, and more. As a B2B user, with a longer sales cycle, it was really useful for our marketing team to see the data behind customers (converted leads) and non-customers.

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

Yes

Did implementation of HubSpot CRM go as expected?

Yes

Would you buy HubSpot CRM again?

Yes

HubSpot is the best CRM on the market for startups and mid-sized companies. Especially ones that are growing rapidly. The platform has a lot of functionality that you can turn on as needed. So while it can handle an enterprise-level workload, you're not paying for that if you're on a start-up plan. All of the HubSpot products work together so the more you use the better data you get - I guess this is a positive or negative but as far as CRMs go, the UI of HubSpot is easy to use and all the additional products fit seamlessly with it.

HubSpot CRM Feature Ratings

Customer data management / contact management
10
Workflow management
10
Opportunity management
10
Integration with email client (e.g., Outlook or Gmail)
7
Quote & order management
Not Rated
Interaction tracking
10
Case management
10
Call center management
10
Help desk management
10
Lead management
8
Email marketing
9
Task management
10
Billing and invoicing management
Not Rated
Reporting
10
Forecasting
10
Pipeline visualization
10
Customizable reports
10
Custom fields
10
Custom objects
Not Rated
API for custom integration
Not Rated
Role-based user permissions
10
Single sign-on capability
10
Social data
7
Social engagement
7
Marketing automation
9
Compensation management
8
Mobile access
8

Evaluating HubSpot CRM and Competitors

  • Price
  • Product Usability
  • Prior Experience with the Product
The price and ease of use really sets this apart from other CRMs that are as powerful (or slightly more powerful) and that coupled with flexible, growth-oriented pricing made us choose HubSpot over Salesforce, and others.