Item: HubSpot CRM
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

Sales process and customer relationship management. Regular reporting and sales analytics on leads, contacts, and deals. Easier to manage contacts and deals than other CRMs.

Pros and Cons

Dashboard customization
Lead management
Sales analytics

Activity reporting
Clunky reporting
Clunky dashboards
Favorited dashboards are not shown at the top of dashboard list

Return on Investment

Tracking engagement
Improved sales cycles
Integration with other CRMs

Usability

Dashboard is clunkier but easier to use and visualize than Salesforce. Number of clicks to complete a task is also less than Salesforce (improve time spent)

Alternatives Considered

Salesforce Lightning Platform and Salesforce.com

Hubspot is more user friendly, less time spent to manage contacts and deals. Salesforce has more powerful reporting.

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Not sure

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

Yes

Did implementation of HubSpot CRM go as expected?

I wasn't involved with the implementation phase

Would you buy HubSpot CRM again?

Yes

Other Software Used

Proposify, Salesforce Lightning Platform, Birdeye

Likelihood to Recommend

Currently running analytics on lead management. Response times are easy to track. Sales activities vs contact activities. Reporting does not track time spent in each stage though.

Hubspot is user friendly and saves time on customer relationship management

Overall Satisfaction with HubSpot CRM