Item: HubSpot Marketing Hub
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

We use HubSpot for marketing automation campaigns, targeting segmented audiences with content and offers. We integrate it into our WordPress website so that it can track the user journey for contacts, and then we use the data to follow clients and prospects through their engagement with our site and content in order to serve them appropriate content and move them down the funnel to a purchase decision.

Pros and Cons

Email design and deployment
Contact record management
Site integration

Integration with project management tools
Automating lead scoring
Reporting integration with 3rd party tools

Return on Investment

It helps prove attribution from marketing efforts.
The expense required for HubSpot is high and it can be a challenge to justify the cost against lighter tools for smaller clients.

Number of Contacts (List Size)

Less than 10,000

Using HubSpot Marketing Hub for B2C or B2B marketing

B2B

Key Insights

Do you think HubSpot Marketing Hub delivers good value for the price?

Not sure

Are you happy with HubSpot Marketing Hub's feature set?

Yes

Did HubSpot Marketing Hub live up to sales and marketing promises?

Yes

Did implementation of HubSpot Marketing Hub go as expected?

I wasn't involved with the implementation phase

Would you buy HubSpot Marketing Hub again?

Yes

Other Software Used

Cision Communications Cloud, Cision PRWeb, Sprout Social, Rival IQ, Agency Analytics

Likelihood to Recommend

HubSpot is particularly well suited to designing, executing and reporting on integrated marketing campaigns. Being able to easily create aesthetically pleasing landing pages and emails that connect to one another and integrate with an existing site and its content is very helpful and is typically a seamless process. It's a Cadillac service, though, and for small clients it's hard to justify the cost.

Prove attribution or die trying

Software Version

Overall Satisfaction with HubSpot Marketing Hub