The best Marketing CRM
May 05, 2025

The best Marketing CRM

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with HubSpot Marketing Hub

We use HubSpot Marketing Hub to facilitate the majority of our Marketing activities. We use it for our CRM, for emails, landing pages, as a content hub, for automated workflows, and for our reporting. It is connected to our Salesforce instance for more in-depth Marketing reporting. We were looking for a one-stop shop tool that was intuitive and easy to use. By having all of our Marketing data in one place, we are better able to track our impact and ROI.

Pros

  • Reporting / Dashboards: It is easy to set up different reports to track impact. The platform surfaces relevant way that is easy to understand and actionable.
  • Workflows: Workflows are easy to set up and edit on the fly. A specific use case we love is that you can create email nurture programs, set them live, and then edit the workflow without pausing it (i.e. if all of your content is not ready at the same time).
  • Email and Landing Page Creation: Editing and creating emails and landing pages with drag and drop functionality.

Cons

  • Influenced and Sourced Pipeline reports could be easier to set up
  • Creation of "calculators" for landing pages (i.e. showing a prospect the ROI of using our product after then input information into a few fields)
  • We went from not being able to track Marketing impact to being able to attribute 40% of our pipeline to Marketing sourced activities
  • We went from primarily using events as our main source of new pipeline to being able to track engagement from email marketing, content downloads, and social media
Compared to other marketing platforms, I have found HubSpot Marketing Hub to be a lot more intuitive. The WYSIWYG editors in the emails and landing pages are easy to use once all of your templates are uploaded. Dashboards and reports are easy to set up and customize. It's also easy to upload lists and export data, with other platforms it might take 3 steps to do something, but with HubSpot Marketing Hub it only takes one.
I think HubSpot Marketing Hub is more intuitive - with workflows, with reporting, with creation of landing pages and emails. It felt like everything was more complicated and required more steps with Pardot, leaving more room for error. And while Pardot is natively integrated with SFDC, the HubSpot API with SFDC covers off on that.

Do you think HubSpot Marketing Hub delivers good value for the price?

Yes

Are you happy with HubSpot Marketing Hub's feature set?

Yes

Did HubSpot Marketing Hub live up to sales and marketing promises?

Yes

Did implementation of HubSpot Marketing Hub go as expected?

Yes

Would you buy HubSpot Marketing Hub again?

Yes

Our team is super lean, and HubSpot Marketing Hub allows us to spin up new campaigns quickly and efficiently. Our team's productivity has increased since onboarding onto the platform. That being said, for small teams with smaller budgets, the platform may be too expensive. When used in partnership with the Sales Hub, reporting is easy to set up and Marketing impact is easy to track. When integrated with Salesforce, reporting is not as intuitive and requires a bit of back and forth between platforms, but still provides good insights.

HubSpot Marketing Hub Feature Ratings

9.2
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
8
Mobile optimization
8
Email deliverability reporting
8
List management
9
Triggered drip sequences
10
7.8
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
7
Automated sales alerts and tasks
8
7.0
Calendaring
7
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
7.3
Dashboards
8
Standard reports
7
Custom reports
7
8.3
API
10
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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