HubSpot Sales - Analytics that drive Revenue!
January 04, 2019

HubSpot Sales - Analytics that drive Revenue!

Robert Belton | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with HubSpot Sales

HubSpot Sales was being used with our business development and inside sales teams to gain industry contact information with relevant decision makers, and build automated engagement/marketing campaigns via email. Both teams utilized the structured campaign feature for both long-term clients and prospects to keep our audience engaged and introduce new content.
  • Analytics - knowing when a prospect opens a particular email and what they do with it is very valuable.
  • Interface / Appearance - very clean and easy to navigate and use for any skill level of user.
  • Mass Email - There is no function to mass email your contact lists all at once. You can enter them in a sequence and build a list, but you would still need to go through each record and click the send button. When covering large areas with the same message, that is disappointing.
  • Analytics and business/contact data gained have been invaluble, and far exceed the cost of ownership of HubSpot Sales. It has been extremely helpful for our prospecting and inside sales teams in their daily workflows.
To compare all of these tools is to discount the functionality of each individual platform. Essentially they each provide value in different areas. In this case, HubSpot sales was selected in conjunction with each of the platforms we use including ZoomInfo, InsideView, and InsideSales.HubSpot certainly shines in terms of analytics and how a prospect interacts with your email content, and has a much cleaner and classy interface.
For a clean and easy to navigate sales tool used to gain data and contact information, you're in good hands with HubSpot Sales. If you are looking for a platform to fully automate prospecting and email marketing efforts, you may find some of the functionality (or lack of) disappointing in some instances. One thing Hubspot Sales does very well is integrate with most of the "big" CRMs out there (like Salesforce).