Great and Reliable for the Basics
Jerry van Dalen Jr. | TrustRadius Reviewer
December 07, 2018

Great and Reliable for the Basics

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with iContact

We are a medium sized consulting organization, so we use iContact across our whole organization for all of our emailing needs. We have a general list of about 9,000 emails that are within iContact. iContact allowed us more advanced mass emailing capabilities outside of what Salesforce offers. Salesforce is our CRM but we have an integration with iContact that is very useful.
  • Great list segmentation. You can make a segment based on many different rules.
  • Analytical tracking information is also very useful. It has all the major KPI's that one would expect.
  • The integration to Salesforce is very useful. It allows us to have a more complete view of a contact within the Salesforce profile.
  • Some of the emails that bounce cannot be traced to a specific reason. It leaves our team in the dark about why the emails are bouncing.
  • The spam test sometimes give a thumbs up while the email is still flagged in Outlook. Obviously Outlook is a big deal for B2B marketing emails, and the resolution hasn't been so clear.
  • iContact alots only a specific amount of space for your email images. This can be restricting at times.
  • iContact has given our team a solid platform to consistently send emails.
  • We primary use it to send webinar invitations, and it has been effective at this.
  • The more intensive editing capabilities often make creating an email more challenging than other options. This takes up more time from our marketing team.
iContact was the solution in use when I entered the organization. I have heard very good things about MailChimp and Constant Contact, the other two big names in this field. We have chosen to remain with iContact since then, but would be open to moving. However, it is fulfilling our needs well, so there is more needed to drive that transition.
iContact Pro is well suited for a scenario including a small organization with very general mass emailing needs. Some HTML experience will be needed to create email, so a team will need to consider this when making a selection. Would be less appropriate for a team looking for a more comprehensive marketing platform that could include cookie tracking, workflows, etc.

iContact Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
8
Landing pages
10
A/B testing
10
Mobile optimization
9
Email deliverability reporting
8
List management
9
Triggered drip sequences
10
Dashboards
9
Standard reports
9
Custom reports
10