Business development associate uses Insightly to keep track of leads
December 13, 2019

Business development associate uses Insightly to keep track of leads

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Basic

Overall Satisfaction with Insightly

As far as I know, my department was the only one to use Insightly. We used it as a CRM tool to keep track of our leads in business development (new accounts who might want access to our content to sell or make available on their digital media sites). It addressed the business problem of us having as many as 25 new accounts in the pipeline at any given time—helping us keep track of contact info, meeting notes, and where we were in the onboarding process.
  • Linking contact info to account info.
  • Allowing meeting notes to be stored in account pages.
  • I really disliked the word processing function in the meeting notes a part of the site. It was almost impossible to format spacing and bullet points, and it was even harder to copy/paste from Word. I usually would just upload my Word doc with notes to show up as an attachment, but that took longer to do and access later.
  • I didn't love the design of the site: I could have been easier to navigate and more sleek looking.
  • This was an organizational tool for us, and it completely performed that function.
  • It helped us be able to access notes from meetings to refresh our memories before subsequent meetings.
I tried to use Trello and hated it—it was too complicated for what I needed to keep track of my leads and was not intuitive to use. The same was the case with Jira. I can see how Trello or Jira would work for someone with more complicated projects spread across more people, but for me, I was really the only point person for my tasks, so Insightly's simpler interface worked fine.
It was pretty perfect for my department, where all we really needed to keep track of was account leads, contact info, and meeting notes. I would recommend it to anyone in a similar business development role. But if I needed to keep track of more, like sales data, I might want to use Salesforce or some other software.

Insightly Feature Ratings

Customer data management / contact management
9
Workflow management
9
Opportunity management
10
Integration with email client (e.g., Outlook or Gmail)
Not Rated
Quote & order management
Not Rated
Interaction tracking
Not Rated
Lead management
Not Rated
Email marketing
Not Rated
Task management
5
Reporting
Not Rated
Pipeline visualization
Not Rated
Customizable reports
Not Rated
Not Rated
Custom fields
Not Rated
Custom objects
Not Rated
API for custom integration
Not Rated
Not Rated
Role-based user permissions
Not Rated
Single sign-on capability
Not Rated
Marketing automation
Not Rated
Not Rated
Mobile access
Not Rated