Is Intuit MailChimp the Right Fit for Your Business?
September 30, 2024

Is Intuit MailChimp the Right Fit for Your Business?

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Free

Overall Satisfaction with Intuit Mailchimp

We don't have a huge contact list yet so Intuit MailChimp is the best email marketing for us. Intuit MailChimp help us save money as it does not overprice the plan they offer, they have tiers based on your contact list and needs. This tool also helps us automate emails. Email campaign templates were provided as well where it helps us give ideas/inspiration for our newsletter. And lastly, it easily connects to our website which is hosted in WordPress.

Pros

  • Email Campaigns - user-friendly and all you need to do is drag and drop elements to the sections on your emails. You can also schedule your email and send it to selected list.
  • Contact segmentation - easily create list and tag which is very helpful in grouping your contacts based on where they are from - from subscription form, orders, or from contact us form.
  • Integration - We were able to easily integrate Intuit MailChimp to our websites. Just the API key, create the form, and you are good to go.
  • Plan - they offer a free plan which is very helpful for us to try the platform first without spending money. In this way, we won't be having problems about getting refund and such if we decided to not continue using the tool.

Cons

  • If possible, maybe Intuit MailChimp can connect to Google Analytics? Or maybe provide in-depth reports on the link clicks.
  • Email campaigns mobile version needs to be available. As of the moment, the only way for us to make sure that the images does not look big in mobile view, we have to use code or css which is timing consuming and might be hard for those who don't do coding.
  • It would be helpful for start-up business that they take advantage of at least one free automation for their emails.
  • Helps in saving time especially when we need to send our monthly email campaigns, we just need to duplicate the previous email campaign we sent or just use the previous email campaign template, add the content and we're good.
  • Intuit MailChimp also help us automate the segmentation of the contacts - from the website to automatically adding them to the list with tags in Intuit MailChimp.
  • Cost considerations - If you’re on a tight budget, the costs of higher-tier plans might be a concern as you scale up your efforts. But again, they offer free plan, so you can try it for free while you are growing your list.
We have not tried contacting their support. But the onboarding guide is very helpful. They even have a knowledge database where you can look for answer. Additionally, they also have tutorials and webinars in YouTube so this is great for visual learners. And if it's your first time creating an automation, they have an on the spot help where they will guide you on how to build your automation, what triggers to use, what's the next step, and more.
Using Intuit MailChimp's analytics for email campaigns makes it easier to distinguish between what works and what does not. We were able to do other things around our business and focus on other tasks, as Intuit MailChimp helped us streamline the automation of adding and segmenting contacts and scheduling our email campaigns.

Do you think Intuit Mailchimp delivers good value for the price?

Yes

Are you happy with Intuit Mailchimp's feature set?

Yes

Did Intuit Mailchimp live up to sales and marketing promises?

Yes

Did implementation of Intuit Mailchimp go as expected?

Yes

Would you buy Intuit Mailchimp again?

Yes

We will recommend Intuit MailChimp, especially for people who have not use email marketing tools before. The user interface is easy to navigate, they provide email campaign templates, and they even have on the spot help feature if you start working on your automation. Additionally, it has free plan so you can try Intuit MailChimp for as long as you want without the pressure of upgrading to the paid plan or cancelling the service.

Intuit Mailchimp Feature Ratings

7.3
WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
8
Landing pages
5
A/B testing
5
Mobile optimization
7
Email deliverability reporting
7
List management
8
Triggered drip sequences
8
Lead Management ()
Not Rated
7.0
Calendaring
7
Event/webinar marketing
7
7.0
Social sharing and campaigns
7
Social profile integration
7
8.0
Dashboards
8
Standard reports
8
Custom reports
8
8.4
API
10
Role-based workflow & approvals
8
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
7
Third-party software integrations
10

Comments

  • Rachel Robocker | TrustRadius Reviewer
    Rachel Robocker
    (Vendor Representative) commented a year ago
    Thank you for the detailed review. We're always looking for ways to improve, so we appreciate you taking the time to share your feedback. Mind sharing more details with us about your workflow when creating campaigns? If you're copying and pasting data into your campaigns, it's likely to affect the layout of your campaign.

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