Intuit Mailchimp review
July 05, 2025

Intuit Mailchimp review

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Premium

Overall Satisfaction with Intuit Mailchimp

Within our organisation we use Intuit Mailchimp on a daily basis to send out mass emails such as sending out client updates, event invitations and our monthly newsletters. This allows us to easily coordinate multiple people to receive the same email without having to write it multiple times. Further we can schedule emails.

Pros

  • Scheduling emails for a particular time
  • Sending mass emails
  • Being able to edit emails before they are sent out

Cons

  • When searching have suggested searches come up as you type, so you dont have to press the search button every time.
  • When you exit a campaign on a later page, it will take you back to the first page.
  • Have an "all time" option for email performance snapshot on the home page, only 7, 30 and 60 day options available.
  • Time savings with sending out mass email
  • Marketing list growth, being able to effectively build a marketing list
  • Saved mistakes, being able to edit emails before sending them as they were scheduled for a later time
Intuit Mailchimp's audience features have been incredibly effective in improving both our customer segmentation and the targeting of campaigns to particular clients. Having the ability to categorise our clients into different audience groups has allowed us to send out particular campaigns to tailored audiences, contributing to the effectiveness of our messages.
  • Behavioral targeting
  • Segmentation
  • Campaign templates
  • Email marketing
Behavioral targeting, Segmentation, Campaign templates, and Email marketing are all features that have been the most critical to the success of our marketing goals. The features have allowed us to market to particular tailored audiences and to ensure our campaigns are effective, and are all very easy to use and accessible.
Intuit Mailchimp AI tools such as the in-line text editor, generated automations, and Intuit Assist have all been really helpful features contributing to the improvement of our organisations marketing efficiency. These AI tools have helped with suggestions as well as solutions that have made building our campaigns really fast but also greater in quality.
As a small business Intuit Mailchimp has effectively scaled alongside our company’s growth, and has contributed to the scalability of our organization. As our client base continues to grow and develop, we are able to easily add them to our different tailored audience groups, including these new clients in our future campaigns.
Overall Intuit Mailchimp is really easy to use with lots of different features. I like how there are options to refresh your knowledge on how to use mindstep when creating a new campaign. However, due to their being a lot of different features, it can be hard to tell if we are effectively using them all.
We have always used Intuit Mailchimp in regards to sending out our email campaigns. We do use SMS Broadcast for our text campaigns however they do not offer beyond sending SMS's, which Intuit Mailchimp does allow for both.

Do you think Intuit Mailchimp delivers good value for the price?

Yes

Are you happy with Intuit Mailchimp's feature set?

Yes

Did Intuit Mailchimp live up to sales and marketing promises?

Yes

Did implementation of Intuit Mailchimp go as expected?

Yes

Would you buy Intuit Mailchimp again?

Yes

I think that Intuit Mailchimp is definitely well suited to send out mass emails to target audiences. It is really easy to select who to target too and has many functionalities. Being able to schedule emails, both for a later time or date is a great feature that is really helpful.

Intuit Mailchimp Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Data quality management
10
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
10
Dashboards
10
Standard reports
10
Custom reports
10
API
Not Rated
Role-based workflow & approvals
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Third-party software integrations
Not Rated

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