If you don't have Mailchimp you're missing out
February 06, 2026

If you don't have Mailchimp you're missing out

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Standard

Overall Satisfaction with Intuit Mailchimp

Mailchimp makes it possible for us to efficiently meet the needs of our growing labor union. The merge tag feature has been invaluable to ensuring that each member knows their status without having to call in or email us.

Pros

  • Merge Tags
  • Branding
  • Bulk Tagging

Cons

  • When I bulk upload contacts so that their fields can be updated, Mailchimp assumes that they're new contacts at first. I often get emails warning me that I'm exceeding my plan and need to upgrade to avoid a fee, but really there might only be a few new contacts after the updates are made.
  • Higher open rate
  • Saving staff time
  • Better tracking of all emails sent to a single contact over time = better relationships with contacts
Usually our members respond more quickly to Mailchimp emails than they do to those directly from outlook.
  • Segmentation
  • Sign-up forms
  • Campaign templates
  • Email marketing
  • Customer journeys (automated workflows)
  • Reporting
Because we're able to customize through segmentation, each email our members get is more meaningful and less likely to be interpreted as "spam"
Our SMS feature has made it easier to communicate with members who don't have a computer (many of our members are over 70). Notification of a dues deadline through SMS helped us reach one member last year who was over 90 years old. Because of the text feature, she was able to send a check in time to maintain her union membership.
Its scaling ability has made it easier for our board of directors to be assured that we're not overspending on communications for the size of our local. We have not yet needed to accommodate more contacts than when we started.
Because the test emails that go out block recipients/proofers from seeing the subject line.

Do you think Intuit Mailchimp delivers good value for the price?

Yes

Are you happy with Intuit Mailchimp's feature set?

Yes

Did Intuit Mailchimp live up to sales and marketing promises?

Yes

Did implementation of Intuit Mailchimp go as expected?

Yes

Would you buy Intuit Mailchimp again?

Yes

If you are needing to communicate with more than 400 people and are understaffed, get Mailchimp! It saves so much time and effort.

Intuit Mailchimp Feature Ratings

6.0
WYSIWYG email editor
6
Dynamic content
7
Ability to test dynamic content
6
Landing pages
4
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
7
List management
6
Triggered drip sequences
Not Rated
3.0
Lead nurturing automation
Not Rated
Data quality management
3
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
1.0
Dashboards
1
Standard reports
Not Rated
Custom reports
Not Rated
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Third-party software integrations
Not Rated

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