ION is a great tool, but there's definitely room for improvement
January 28, 2016
ION is a great tool, but there's definitely room for improvement
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with ion interactive
My department uses the ion interactive platform to design and build landing pages for a client organization. The landing pages are created in conjunction with direct marketing campaigns to drive customer sales, and are seen by people all over the country.
Pros
- ion interactive has a clean and organized interface. The ability to create and organize multiple campaigns is also very important due to the high volume of ion interactive landing pages my department produces.
- The tools for creating ion interactive landing pages (and microsites) are very powerful. There is a bit of a learning curve involved when starting to use the platform, but once you know the basics it's easy to create interactive and advanced pages.
- ion interactive includes the ability to create urls for multiple traffic sources, so clients can know where the customers are being driven to the landing pages from.
Cons
- Variables can be set up while creating a landing page, but as of now there is no way to connect to an external database or data extension.
- Some of the steps when setting up and creating pages are confusing and have too many steps. There is no quick navigating around ion interactive. The interface on some pages, such as when setting up multiple traffic sources, could be greatly improved.
- The system can be very slow, or even completely unresponsive at times.
- ion interactive has made it possible to create customized, campaign-specific landing pages.
- Faster lead conversion, and improved tracking capabilities.
Don't know of any other tools like ion interactive, outside of creating custom web pages.
Ion, by Rock Content Feature Ratings
Using ion interactive
10 - My department provides design and development support for a client organization.
3 - Web design and development
- Design and create customer facing landing pages.
- Use landing pages to drive customer sales.
- Found new ways to improve the look and user experience of landing pages.
- Create more in-depth and interactive landing pages.
Evaluating ion interactive and Competitors
- Existing Relationship with the Vendor
Our client uses ion interactive, so we use ion interactive.
ion interactive Implementation
Change management was a big part of the implementation and was well-handled
- Leaning to use ion interactive
- Learning what ion interactive can do
- Getting client assets set up in ion interactive
ion interactive Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved No escalation required Immediate help available Support understands my problem Support cares about my success | None |
Using ion interactive
| Pros | Cons |
|---|---|
Easy to use Technical support not required Well integrated Feel confident using | Unnecessarily complex Inconsistent Slow to learn Cumbersome Lots to learn |
- Build basic landing pages.
- Setup and organized campaigns.
- Image organization and management.
- Setup of multiple traffic sources for a single landing page.
- Editing and organizing page rules.
- Adding custom code.
Comments
Please log in to join the conversation