ION is a great tool, but there's definitely room for improvement
January 28, 2016

ION is a great tool, but there's definitely room for improvement

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with ion interactive

My department uses the ion interactive platform to design and build landing pages for a client organization. The landing pages are created in conjunction with direct marketing campaigns to drive customer sales, and are seen by people all over the country.
  • ion interactive has a clean and organized interface. The ability to create and organize multiple campaigns is also very important due to the high volume of ion interactive landing pages my department produces.
  • The tools for creating ion interactive landing pages (and microsites) are very powerful. There is a bit of a learning curve involved when starting to use the platform, but once you know the basics it's easy to create interactive and advanced pages.
  • ion interactive includes the ability to create urls for multiple traffic sources, so clients can know where the customers are being driven to the landing pages from.
  • Variables can be set up while creating a landing page, but as of now there is no way to connect to an external database or data extension.
  • Some of the steps when setting up and creating pages are confusing and have too many steps. There is no quick navigating around ion interactive. The interface on some pages, such as when setting up multiple traffic sources, could be greatly improved.
  • The system can be very slow, or even completely unresponsive at times.
  • ion interactive has made it possible to create customized, campaign-specific landing pages.
  • Faster lead conversion, and improved tracking capabilities.
Don't know of any other tools like ion interactive, outside of creating custom web pages.
With the way my client organization is structured, ion interactive is a very important and essential tool. There are certainly ways that ion interactive could be better utilized in marketing campaigns, but it will always be necessary.

Ion, by Rock Content Feature Ratings

Not Rated
Content hub
Forms / Gated content
Not Rated
Embedded CTAs
Not Rated
Content automation
Audience profiling and targeting
Closed-loop tracking and reporting
Content performance analytics
Campaign optimization dashboard

Using ion interactive

10 - My department provides design and development support for a client organization.
3 - Web design and development
  • Design and create customer facing landing pages.
  • Use landing pages to drive customer sales.
  • Found new ways to improve the look and user experience of landing pages.
  • Create more in-depth and interactive landing pages.
Our client uses ion interactive, so we use ion interactive.

Evaluating ion interactive and Competitors

  • Existing Relationship with the Vendor
Our client uses ion interactive, so we use ion interactive.

ion interactive Implementation

Change management was a big part of the implementation and was well-handled
  • Leaning to use ion interactive
  • Learning what ion interactive can do
  • Getting client assets set up in ion interactive

ion interactive Support

ion interactive is very responsive and strives to give us the best experience possible.
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
No escalation required
Immediate help available
Support understands my problem
Support cares about my success

Using ion interactive

Everything that I need works, though it can sometimes be confusing or cumbersome.
Easy to use
Technical support not required
Well integrated
Feel confident using
Unnecessarily complex
Slow to learn
Lots to learn
  • Build basic landing pages.
  • Setup and organized campaigns.
  • Image organization and management.
  • Setup of multiple traffic sources for a single landing page.
  • Editing and organizing page rules.
  • Adding custom code.