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Ion Interactive is a versatile platform that offers numerous use cases for businesses and marketing departments. Users have found that the …
Overview
What is Ion, by Rock Content?
Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation…
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Popular Features
- Embedded CTAs (108)10.0100%
- Forms / Gated content (107)10.0100%
- Content performance analytics (116)10.0100%
- Campaign optimization dashboard (107)10.0100%
Pricing
Managed Services + SaaS
Custom
Cloud
per year
Entry-level set up fee?
- $5,500 per customerOptional
For the latest information on pricing, visithttps://ion.rockcontent.com/platform/pr…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Features
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- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Ion, by Rock Content?
Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation enriching their contact database with declared, high intent data. Ion helps brands launch quizzes, ROI calculators, assessments, interactive infographics, and other interactive formats in just a few hours.
Marketers can start from a blank canvas, use fully-responsive Quick Start templates, or leverage Rock Content's professional services team to plan, create, and launch their own branded content experiences.
Interactive content increases brand awareness by encouraging users to actively engage with the content. Each engagement provides insights into audience behavior by collecting rich, first-party data from interactions and effectively driving users through the buyer journey.
CONTENT FORMATS
• Assessments
• Calculators
• Interactive White Papers
• Landing Pages & Microsites
• Lookbooks & Tours
• Interactive eBooks
• Interactive Infographics
• Solution Finders
• Resource Libraries
• Configurators
• Quizzes
• Fully Responsive Quick Start Templates
Ion, by Rock Content Features
Content Creation Features
- Supported: Ideation
- Supported: Content collaboration
Content Publishing Features
- Supported: Content hub
- Supported: Forms / Gated content
- Supported: Embedded CTAs
- Supported: Content distribution
- Supported: Content promotion
- Supported: Content automation
Content Reporting & Analytics Features
- Supported: Audience profiling and targeting
- Supported: Closed-loop tracking and reporting
- Supported: Content performance analytics
- Supported: Campaign optimization dashboard
- Supported: Page-level engagement analytics
Additional Features
- Supported: A/B Testing
Ion, by Rock Content Screenshots
Ion, by Rock Content Video
Overview of Ion's Interactive Content Marketing Platform
Ion, by Rock Content Integrations
- Salesforce Sales Cloud
- Salesforce Marketing Cloud
- Adobe Marketo Engage
- Demandbase One
- AWeber
- Contentsquare
- Crazy Egg
- dotMailer
- Google Analytics
- Google Analytics 360
- HubSpot Marketing Hub
- Mailchimp
- Adobe Analytics
- Oracle Siebel CRM
- Talisma Social CRM
- Act-On Software
- Aprimo
- Oracle Marketing
- Keap
- Sugar Sell (SugarCRM)
- Google Marketing Platform
- Campus Management
- MongooseMetrics
- NetResults
Ion, by Rock Content Competitors
Ion, by Rock Content Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
Ion, by Rock Content Downloadables
Frequently Asked Questions
SnapApp (discontinued), Ceros Studio, and Zoomforth are common alternatives for Ion, by Rock Content.
Reviewers rate Ideation and Content hub and Forms / Gated content highest, with a score of 10.
The most common users of Ion, by Rock Content are from Mid-sized Companies (51-1,000 employees).
Ion, by Rock Content Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 40% |
| Enterprises (more than 500 employees) | 60% |
Comparisons
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Reviews and Ratings
(210)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Ion Interactive is a versatile platform that offers numerous use cases for businesses and marketing departments. Users have found that the software simplifies the process of creating landing pages, allowing them to rapidly prototype and deploy pages for multiple domains and marketing campaigns. With Ion Interactive, companies can easily create interactive content such as calculators, quizzes, and informational tours to engage online audiences. The software's reporting and analytics capabilities also enable users to keep all their data in one place, facilitating in-depth analysis and optimization of landing pages. Additionally, Ion Interactive's API connections with ESPs and CRMs allow for seamless integration, while its data collection capabilities provide exhaustive insights for informed decision-making. This robust program has proven particularly useful for small teams that lack the resources to create interactive websites from scratch. Overall, Ion Interactive serves as an efficient solution for creating engaging landing pages, enhancing lead generation efforts, and driving sales conversions.
Versatile Customization: Users have praised Ion Interactive for its versatility in customization and flexibility. Many reviewers mentioned that they appreciate the ability to create forms for landing pages and easily connect to APIs, allowing them to tailor their interactive content according to their specific needs.
Easy-to-Use Interface: Reviewers frequently mention that Ion Interactive is quick and easy to use. They highlight features like creating custom thank you pages for campaigns and showing different content based on parameters as being intuitive and effortless. This user-friendly interface helps streamline the content creation process.
Responsive Customer Support: Ion Interactive's customer support has received positive feedback from users. Several reviewers have mentioned that the support team provided expert assistance whenever they had a question or needed help navigating the system. The availability of additional resources such as a help suite and videos further contribute to an overall positive experience with customer support.
Outdated User Interface: Some users have expressed that Ion's user interface is outdated and does not meet the latest web standards, leading to a less than optimal user experience.
Lack of Undo Button: Multiple users have mentioned that the software lacks an undo button in several areas, making it difficult for them to revert changes or fix mistakes. This has caused frustration and inconvenience when working on projects.
Steep Learning Curve: Several users have found Ion to have a steep learning curve, requiring practice and training to fully understand and utilize its features. This has made it challenging for new users to get up to speed quickly and efficiently.
Attribute Ratings
Reviews
(1-4 of 4)Companies can't remove reviews or game the system. Here's why
June 12, 2017
Fast and Intuitive Content Creation
We have begun using ION Interactive to create digital experiences including calculators, quizes, and informational tours for our online audience. Prior to ION this type of content was created through the use of Flash and other animation/web design software that required a large time commitment from staff and was not easily changed on the fly to comply with market or regulatory changes. ION has greatly streamlined this process allowing us to create richer and more relevant content while keeping pace with industry changes.
- ION's templates have provided us with great jumping off points for our content. We can easily look at the examples and see how our existing content, both digital and print, can be created or enhanced through the presentation offered by ION.
- ION's customer support has been stellar. The support team has helped us learn the system faster and create pieces that would have been difficult if not for their assistance and prompt responses.
- During the on-boarding process ION's staff created a custom theme and color pallet incorporating our branding that we can easily apply to any of the templates already in the system again reducing the time required for us to begin utilizing the tool and creating valuable content.
- Some of the functionality we would like to see in ION's system is only available in a rudimentary form or requires more indepth and customized coding efforts. Specifically the ability to perform complex equations and calculations which incorporate many data points behind the scenes while keeping the visitor facing interface as simple as possible.
- It would be nice to have the training and online support materials available as online articles with step-by-step instructions and visual examples in addition to video tutorials which can be difficult to watch while actively working on a project.
- Providing quick reference sheets for the built in micro-themes would be quite valuable.
45%
4.5
48.33333333333333%
4.8
75%
7.5
- ION has greatly improved employee efficiency in the creation of interactive content.
All of these platforms require a large time and resource commitment and thus were used sparingly. ION allows us to create interactive content quickly and easily allowing us to expand our social reach and those markets who respond to newer styles of content delivery.
4
ION is used by the marketing team to create interactive content for other business units.
4
All the primary users of ION are designers by trade. We have a varying degree of experience with online content tools including Flash, HTML, PHP, Java, as well as animation and video editing tools.
- Calculators
- Digital and interactive brochure creation
- Quiz experiences and other learning tools
- We have been able to incorporate video content directly into our interactive experiences allowing us to present more content and information without overloading the viewer.
- We have plans to expand our use of online calculators and quiz tools.
- The creation of content based on visitor selections and data to give a more personalized experience.
- Vendor implemented
- Implemented in-house
No
Change management was a minor issue with the implementation
- Training: The training was fairly intensive to get us up and running on our first projects quickly. ION also created an experience during this period of which translated one of our marketing pieces from print to digital. We were able to use this in our training as well as an example to compare our own projects too.
- Time Frame to Implementation: As a department we are stretched fairly thin and there is not a lot of time in our days to dedicate to learning new software without having to learn on the fly. Between ION's training and support teams we were able to successfully implement this tool and create our first experiences in a timely fashion.
Yes
The bug was reported unintentionally. I was attempting to create a calculator that combined form functionality with reveal functionality - the support team was quickly able to identify the problem within ION's system that was effecting the calculation and guide me to a suitable work around while creating a ticket to have the bug addressed.
In the creation of our first calculator the support tech was very responsive and proactive in assisting me when I ran into an issue. He not only promptly replied to my initial request for support but followed up and worked to discover the best solution to my problem immediately as well as pushing the matter to create a fix within the system itself to add the functionality I wanted to create.
- Creation of experiences using the built in templates.
- Creating responsive content.
- Applying the built in themes and micro-themes.
- Creating custom functionality.
- Creating experiences that allowed many different interactions to be conducted within the same page load.
April 13, 2016
ION's customer support earns my business every time!
We use ION interactive across the whole organization - from landing pages and micro sites to embedding a short form on our public site. We use it to create landing pages with registration for events as well.
- I love the support from our account manager. He responds quickly and is extremely helpful. It is extremely rare for a SAAS company to have the same account manager for 4 years.
- ION is great for interactive content creation. You do not need to be a designer to create elaborate and beautiful experiences.
- I love the speed to market. That's why we chose ION over our internal IT. I can create and launch new landing pages on the fly, run A/B, MVT tests without having to submit any project requests to IT and wait for approval and estimate of hours and cost involved.
- I love the fact that they constantly innovate and improve. Learning is a big factor for me and they stay on top with current trends and tricks of the trade. They do a great job with their webinars and tutorials.
- One feature I wish to see is a change log. It is good to be able to know who made what change and at what time when you have multiple users in the platform.
- There is a learning curve to it. Don't expect to know everything in the first week of use. You have to learn through practice.
- One feature they lack is being able to have short forms where people can upload pictures. You can have forms collect customer data, but no images.
100%
10.0
100%
10.0
95%
9.5
- We have increased employee efficiency by proving a tool that takes less time to deploy new creatives, enables user registration versus manual upload.
- We have increased conversion rates by serving custom personalized content.
- We have enabled sales center to capture prospect information when there is an influx of customer calls that cannot all be answered.
I have not used other landing page creation tool, but have compared ION to Optimizely and Adobe Test and Target.
ION is a much more flexible solution than Adobe Test and Target, and is more affordable and comes with free customer support.
ION is a much more flexible solution than Adobe Test and Target, and is more affordable and comes with free customer support.
- Implemented in-house
Change management was a big part of the implementation and was well-handled
- None, everything was smooth
January 28, 2016
ION is a great tool, but there's definitely room for improvement
My department uses the ion interactive platform to design and build landing pages for a client organization. The landing pages are created in conjunction with direct marketing campaigns to drive customer sales, and are seen by people all over the country.
- ion interactive has a clean and organized interface. The ability to create and organize multiple campaigns is also very important due to the high volume of ion interactive landing pages my department produces.
- The tools for creating ion interactive landing pages (and microsites) are very powerful. There is a bit of a learning curve involved when starting to use the platform, but once you know the basics it's easy to create interactive and advanced pages.
- ion interactive includes the ability to create urls for multiple traffic sources, so clients can know where the customers are being driven to the landing pages from.
- Variables can be set up while creating a landing page, but as of now there is no way to connect to an external database or data extension.
- Some of the steps when setting up and creating pages are confusing and have too many steps. There is no quick navigating around ion interactive. The interface on some pages, such as when setting up multiple traffic sources, could be greatly improved.
- The system can be very slow, or even completely unresponsive at times.
N/A
N/A
20%
2.0
77.5%
7.8
- ion interactive has made it possible to create customized, campaign-specific landing pages.
- Faster lead conversion, and improved tracking capabilities.
Don't know of any other tools like ion interactive, outside of creating custom web pages.
10
My department provides design and development support for a client organization.
3
Web design and development
- Design and create customer facing landing pages.
- Use landing pages to drive customer sales.
- Found new ways to improve the look and user experience of landing pages.
- Create more in-depth and interactive landing pages.
No
- Existing Relationship with the Vendor
Our client uses ion interactive, so we use ion interactive.
N/A
- Don't know
Change management was a big part of the implementation and was well-handled
- Leaning to use ion interactive
- Learning what ion interactive can do
- Getting client assets set up in ion interactive
No
- Build basic landing pages.
- Setup and organized campaigns.
- Image organization and management.
- Setup of multiple traffic sources for a single landing page.
- Editing and organizing page rules.
- Adding custom code.
November 15, 2013
On the Ball--LiveBall Performs When You Need it Most.
- The multiplicity of options is amazing. Anything and everything you want or need is right at your fingertips.
- The customer service and interaction is beyond any other company I have ever worked with. If I had a question, concern or just needed guidance, they were always more than happy to help.
- The end results always look very impressive.
- It is very complex. To get to the final product, you must be able to patiently navigate while imputing a lot of information.
- It is quite time consuming. To get to the page I need, it takes a lot of digging, imputting, and trial and error.
- A great ROI is that we have a lower bounce rate on our ads. We have issues with people making assumptions about the kind of business we do but with LiveBall the decrease on bounce rate has helped introduce more people to our company.
- With LiveBall, we've been able to test out different layouts for ads which has helped increase interest in our company.
3
We have two individuals from Marketing and one from the Customer Relationship department.
2
The main group of individuals working with LiveBall live within different departments. One, the Digital Marketing Strategist and the other is a Business Analyst with the Customer Relations department. By providing input from both individuals, our use of the LiveBall platform expands encompassing multiple perspectives regarding advertisements and our customers. It is nice to have multiple log-in capabilities with LiveBall.
- Advertisements
- Research on bounce rate
- Research on advertisement layout opportunties
- Advertisement capabilities and functionality.
- The research that has been able to come out of using LiveBall is amazing. Instead of being locked into one particular advertisement, we've been able to go into the various designs and see which one is performing more efficiently. It helps receive feedback from customers without bothering them for details.
- Dynamic content is our biggest obstacle and opportunity. If we are able to utilize it, we will able to reach our diverse customer base on an individualized level. I am excited to see how this concept will play out in the future when using LiveBall.
No
- Price
- Product Features
- Product Reputation
- Vendor Reputation
- Third-party Reviews
Prepare questions before hand about product usage and average time spend creating dynamic advertisements.
- Don't know
Change management was minimal
- Getting use to the complexity of the product.
No
We are a nonprofit and cannot afford to pay for it.
Yes
It was resolved quickly and effectively.
I can't provide a single time because it happens every single time. Ion Interactive provide some of the best support I have received while using an outside product in a long time. Ion Interactive is quick to respond, engaging, insightful, and patient for when I need the time to understand. I enjoy the thorough, helpful support.
- The preview function
- The dynamic content option
- The particularity of the information/code needed to create the product.
- The digging it takes to get to the actual area in which I create the product.
No